There is a difference between goodwill and trademark, and they reflect two different value connotations. ? (1) Trademark is the symbol of the product, while goodwill is the reflection of the overall reputation of the enterprise. ?

(2) Goodwill, as an intangible asset that cannot be identified, is integrated with the enterprise and its excess profitability and cannot exist independently of the enterprise. Trademarks are intangible assets that cannot be identified. Assets can exist independently and can be transferred to another organization while the original organization continues to exist. ?

(3) A trademark can transfer its ownership or its right to use. Goodwill can only be transferred or transferred with the occurrence of corporate actions, and there is no distinction between ownership and use rights.