The squatting of well-known trademarks may be suspected of infringing on the rights of well-known trademarks, and if improperly used, it may also constitute unfair competition and disrupt market order. The principle of good faith is the basic principle of trademark law, and most cybersquatting behaviors in the market are malicious and violate this principle.

China's Trademark Law stipulates that if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark in its production and business activities, it shall apply to the Trademark Office for trademark registration. The application for registration of a malicious trademark that is not intended to be used shall be rejected.

According to the law, enterprises are not allowed to rub hot spots at will, rush to register big-name trademarks or maliciously hoard trademarks. Many enterprises have registered other people's trademarks and used them on unrelated goods. Even if the registration is successful, they will encounter certain difficulties in renewal, which not only disrupts the order of trademark registration management, but also causes serious adverse social impact, which is not conducive to enterprises to open up markets and build their own brand value.

Extended data

Sanxingdui related trademarks were registered.

After six sacrificial pits were found in Sanxingdui site in Guanghan City, Sichuan Province, a number of trademarks related to Sanxingdui were applied for registration. At present, the status of trademarks is mostly "under application".

The relevant person in charge of Sanxingdui Museum told reporters on April 6 that although trademark protection has been done, it is "impossible to prevent". After discovering that many companies applied for the related trademarks of Sanxingdui, they raised many objections to the trademark management department. They hope that relevant departments can strengthen the trademark management of cultural brands.