Registration is recommended, but not all goods must be registered as trademarks. China's Trademark Law stipulates that "a trademark registered with the approval of the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law". Therefore, unregistered trademarks are always in a state of no right to protect, and may be banned from use at any time because others have approved the registration of the same or similar trademarks. If the brand becomes bigger, once others register it as a trademark first, they have to spend money to buy it back or reshape the brand, which will cause heavy losses. Moreover, registered trademarks are also risky, and even if they are registered, they may not be registered. Therefore, if business operators want to use a brand stably and safely, it is best to register it as a trademark first. Trademarks are also intangible assets, and loans can be pledged under certain circumstances.