The rise and growth of Senyuan witnessed the flourishing development of China furniture industry. As a leading enterprise of hotel furniture, Senyuan has won the only China well-known trademark in this field in China and become the second seven-star hotel furniture supplier in the world. After successfully entering the domestic civil market, Senyuan's vision and strategy have attracted more and more attention and interest.
senyuan's development vision: committed to creating fine hotel furniture and becoming the first choice supplier of top hotel furniture in the world; In the field of civil products entered, Senyuan brand series products lead the trend and have high visibility and reputation; Realize collectivization, large-scale and standardized operation, achieve win-win for customers, employees and company shareholders, and become an enterprise with great social influence and strong sense of social responsibility.
specific strategic planning in the medium term: strive for progress while maintaining stability, and enhance the scale advantage of enterprises.
(1) expand production scale and realize scale advantage. Senyuan Group has two production bases in Quanzhou, Fujian and Songgang, Shenzhen, covering an area of 2 mu and a workshop area of 23, square meters. In five years, the company will build a 5,-square-meter headquarters building in Dongguan, covering an area of 4 mu. The production capacity of this base is conservatively estimated to be 8 million, and its products will mainly be hotels and civil furniture. At the same time, continue to optimize the production capacity of Shenzhen Songgang base to reach about 2 million. With the strong support of the local government, Fujian Quanzhou production base will further expand its production scale, and the company will purchase 1, mu of land for plant construction again. After the equipment and personnel are gradually in place, the estimated annual output value of the base will reach more than 2 billion.
(2) Capital expansion to build high-quality listed companies. While Senyuan Group is expanding its production scale and upgrading its hardware, the board of directors has reached a consensus after many consultations: the company will rely on the existing platform and strive to be listed on the domestic main board in about four years, and then enter the relevant high-speed growth industrial fields through the capital market. Through mergers and acquisitions, holding and other ways, improve the industrial chain and enrich the product line, so that Senyuan becomes a cross-industry and multinational high-quality listed company.
(3) Constantly innovate, shape a benign corporate culture and unite internal strength. The company will continue to introduce high-end talents, promote enterprise information construction, and continue to invest in product, marketing and management innovation, which will enable the company to accumulate strong internal strength that is sustained and efficient. In the field of hotel furniture, civil furniture and export, it has become an industry benchmark.