This small shop in rural He Zi has been operating for 18 years, and its name has always been Happy for All. For a native rural boss, he had no idea that his shop name would constitute infringement. We also heard that Renrenle, a commercial chain company in Shenzhen, received a summons without receiving any notice, which made the owners very uneasy, surprised and more confused. I don't know why he has run this shop for more than ten years.
First, it should be settled through consultation.
Shenzhen renrenle chain company has the right to use renrenle brand. When he finds that the name of a small shop in rural Henan is the same as that of his own company, he should communicate with the owner in time to inform him that it has constituted infringement and ask him to change the name or plaque of the shop, instead of directly suing the owner with a paper complaint. Because this small shop is not strong in brand awareness in remote rural areas of Henan Province, it simply doesn't know that its name is the same as that of the big group, and it doesn't know that it has constituted infringement.
Second, the name on the shop business license is not everyone's pleasure.
This small shop in rural Henan is legally operated and has a business license, but the name of the shop on his business license is not everyone's pleasure. The name "Everyone is Happy" was used by the previous boss when the store left. This name has lasted for several years without any replacement. From this perspective, the owner's behavior does not constitute an infringement of Shenzhen Renrenle Chain Company. If the company in Shenzhen is not allowed to choose to continue to use it, the name of the store can be allowed to him within the specified time.
Third, the store should be renamed in time and reconciled with the other party.
Although the owner of the small shop feels aggrieved and helpless, he still has to actively solve the problem, because the brand Renrenle was indeed registered by this company in Shenzhen, and the registration time was 20 10 years. The advantage is that after 20 10 years, the store will continue to use the brand Renrenle, which is an infringement on the legitimate rights and interests of this company in Shenzhen. The other party has the right to safeguard its rights and interests through legal means. If the two sides can reach a settlement, the shopkeeper may not have to face high prices.