In the economic situation where speed determines success or failure, it is extremely important to seize the opportunity. Without keen vision and quick action, the development of enterprises will face serious obstacles. Especially in the early stage of enterprise development, as an important part of enterprise identification and long-term brand building, the concept of trademark can not be ignored. Strengthening trademark awareness and protecting trademarks and other related intellectual property rights are related to all aspects of enterprise development.
in late August, Netease launched its instant messaging software "Yixin" jointly developed with China Telecom. However, the "Yixin" software, which has just been online for a few days, is embarrassed to face the problem of trademark use. Although the trademark right of "Yixin" has not been finalized, it can be seen on China Trademark Network that several companies have submitted the application for trademark registration of "Yixin" in advance before Netease. The Trademark Law has the principle of first application, which means that Netease is likely to have to go through a lot of trouble to use the trademark "Yixin".
wechat, which is also an instant messaging software and has a particularly wide usage rate, is still in constant dispute and entanglement with Beijing Lianzhi Zhaoyang because of the trademark use right. There are also QQ communication software and Chery Automobile's right to use the "QQ" trademark. The two companies hold their own words, and the ownership of the trademark is constantly disputed and negotiated. Therefore, the importance of trademarks is beyond doubt, and it is becoming more and more important to register trademarks first.
however, many enterprises and individuals can't master the trademark information and register the trademark at the most appropriate time because of the complicated procedures and the unsmooth trademark information. In addition, a series of processes and procedures for trademark registration are complicated, so many enterprises and individuals temporarily shelve trademark registration. For example, the above-mentioned "QQ", "WeChat" and "Yixin" have caused a series of troubles and losses because they did not understand and register the trademarks in time.
As mentioned above, trademark disputes are often caused by the lack of knowledge about trademark registration and protection, and the lack of relevant legal knowledge in dealing with disputes, which leads to such disputes. If we say that trademarks like "Yixin" can be searched, registered and protected at the beginning of the intention to launch similar products, then there will be absolute advantages in law and reason, and disputes can naturally be avoided.
in the face of such a situation, reform is imperative, and how should this trademark industry, which is known as the sunrise smart industry, change? With the continuous progress of science and technology, in many fields such as trademark registration and protection, it is possible to search for trademarks, inquire about trademarks, apply for trademarks online, buy and sell trademarks online, transfer trademarks online, cancel trademarks online, etc. These means not only enrich the procedures of trademark registration, but also enable more people to participate in trademark registration and protection. Nowadays, the emerging trademark registration and trading websites use a virtual trading mode to register, transfer and trade trademarks through the network platform. Among them, take the "Bajie Trademark Supermarket" with various service products and perfect service as an example, and in-depth communication with its responsible person, we found that under the new round of Internet situation, the intellectual property industry has also embarked on a road to keep up with the development of the times. It is reported that ""is the first company in China to provide the whole process of trademark, including trademark planning, strategy, evaluation, trading and financing solutions, and it is an integrated trademark trading service platform. The concept of "trademark supermarket" is based on the corporate culture concept, and it aims to create a brand-new online virtual intellectual property trading platform for users, so that trademark holders can buy and sell freely, so that more people can learn about the knowledge of the trademark industry through this platform, and at the same time, they can experience a brand-new internet trading model of intellectual property rights. We know that at present, trademark supermarkets provide more than 6, trademark solutions every year, and this number is still growing.
in the shopping mall, only by firmly grasping the important competitiveness of trademarks and shaping brands with trademarks can we win a place in the competition. Just like IPAD and Lenovo's twists and turns in trademark use, any enterprise should take this as a lesson, seize the opportunity in trademark registration and use, and protect its own intellectual property rights.