it is easy to recognize and remember, and it is infectious. Word mark should have the characteristics of easy calling, clear expression, good visual effect, easy recognition and easy memory, so as to facilitate identification. Graphic trademarks should have the characteristics of being intuitive, artistic and infectious, which are not limited by language and can leave a deep impression on people. Those identical with or similar to the national name, national flag, national emblem, military flag and medal of the People's Republic of China shall be prohibited as trademarks.