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As an old man who has been diving in Zhihu for 13+ days, after answering questions for the first time, I didn't expect to get so many comments. I felt very surprised and decided to spare half an hour to answer my Zhihu at a busy stage recently. The following is my answer to Zhihu:
The following is my answer to Zhihu:
Coordinate Nanjing
Female, 9 years old, 3 years old this year, her child is four years old
Two ordinary universities, majoring in administration
At the age of 27, I started my first house in Gulou District, Nanjing, with a small area
BYD S6 has been in operation for seven years, and I will consider starting Mercedes-Benz E35L at the end of this year.
The following is my real life experience:
Due to the special environment in the countryside when I was a child, there was no kindergarten at that time, only a year before I went to primary school. In addition, when I was a child, I went to primary school for five years. When I was in the first year of junior high school, it happened that it was compulsory to change all the primary schools to six years. So when I graduated from college, I was only 21.
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The first stage after graduation. 21 -26 years old, after graduating from Qinghai University, I decided to look for a job in Beijing, and then I have been working in an online shop selling bicycles in Beijing. My time in Beijing has also become the most important time that affects my life.
At that time, in 211 and 212, the online shop was relatively easy to do. At that time, the boss himself worked in a state-owned enterprise in Beijing, which was a part-time online shop, and I was the only customer service. When I took office, the reason was very simple. As a foreigner, this online shop provided food and shelter, which solved my survival problem. Three months after joining the company, the online shop orders doubled, the boss resigned, became a full-time online shop, expanded the number of customer service staff by one person, and the boss rented a warehouse to pick up his parents who were still working in Guangdong at that time to come to Beijing for delivery. At the same time, it also solves the survival problem of parents. Being a family together in a strange city is particularly United and caring, and my first boss's behavior and thoughts have a far-reaching impact on me. Six months after I joined the company, I arranged for my college boyfriend to work with my boss. Later, my boyfriend became my husband until we got married and had children, and they returned to their hometown in Nanjing. During the five years of our work, we personally experienced that the boss started from scratch to earn 2 million yuan a year, and then after the emergence of * * * enjoying bicycles, the bicycle industry was suddenly hit and the environment went downhill rapidly.
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In the second stage after graduation, at the age of 26, I married my boyfriend (a college classmate) who had been in love for six years, and got pregnant three months after marriage. After three months of pregnancy, I resigned and went back to Nanjing to raise a baby. Before I got married, I had a deposit of 6 thousand with my boyfriend, which was a huge sum of money to me. I mistakenly thought that this money was enough for me to have a good rest for two years while I was pregnant.
My boyfriend is also from the countryside, and his family is average. When he got married, his in-laws borrowed 16, yuan from building a house to decorating it. For various reasons, when he got married, my boyfriend and I took out 3, yuan to buy furniture and hold a wedding. Originally, I decided to take a wedding photo, but the cheapest package for wedding photos was 6,688 yuan. Faced with the cost of about 7, yuan, the two decided not to take it in an instant. Our young couple comforted each other and said that it was not worth it. I looked at the diamond ring again. At that time, when we only had 3, deposits left, we originally decided not to buy a diamond ring. Later, we couldn't stand the "concern" and "greetings" of our relatives and bought the cheapest diamond ring of Lao Fengxiang for 2,3 yuan. It happened that I was not a material girl, and I met my love at the simplest age of 19 or 2. I felt that as long as we worked hard, everything would be there in the future. And my husband also happens to be a very diligent person at work. The future is still full of hope.
It may also be that the price in Nanjing is relatively high, or that there are many expenses after marriage and all the materials needed to meet the upcoming baby, or that the money is too expensive. When I was seven or eight months pregnant, our savings quickly ran out, less than five figures. I feel more anxious than ever. In a few months, the baby will be born, the natural delivery will be around 6 thousand, and the number of caesarean sections will be 1 thousand. Then after two or three months, I won't even have the money to have a baby.
when I was seven or eight months pregnant, I started to look for a part-time job online. The most active thing on the Internet was brushing. In 215, brushing was not so serious. At that time, various QT and YY platforms were very active. Because I have several years of customer service foundation in online stores, I can clearly distinguish which ones are pits and which ones can be done. Of course, brushing is actually just a hard work, and it takes a small size to earn a little more. At that time, I was probably idle. I used all the ID cards of a family of four to register trumpets (one ID card can register six trumpets) and one trumpet ***24 trumpets, but I could only earn more than 2, yuan a month. For the psychological state at that time, it was still very fulfilling and happy. More than 9 months pregnant, an accidental opportunity, a whim, since businesses invest so much money every day to brush their hands, why don't I try to be a business? It happened that I bought clothes in a 4-diamond Taobao shop for many years, so when I came to buy clothes again, I asked the owner of the online shop, can I sell your clothes? The boss said welcome, you deliver the goods to your store, and when you have an order, come to my store to place an order, and I will send it directly to the buyer, so you can earn the difference, which is worry-free. This incident also became a turning point for me to change my life. However, after the clothes were uploaded, because I was a new store and the Chinese New Year was coming soon, the logistics gradually stopped and there was no order. In order to avoid being suspected of advertising, I don't disclose my online store information, and everyone doesn't have to be private. I am a pure sharing post.
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The third stage after graduation. Opening stage.
The day I gave birth was on the seventh day of the first month. When I was lying on the delivery bed and began to have contractions, my mobile phone boarded the online store, and there was a faint tinkling sound. It's a beautiful voice. My husband helped me reply to customers. At that time, there were still few customers, but it broke the record of consultation. However, due to dystocia and massive bleeding on the day of giving birth, the family was not in the mood to pay attention to this little thing and waited anxiously for the birth of a little life. It's almost the 15th day of the first month after I was discharged from the hospital, and the daily order has broken double digits. It took me many years to sum it up. In fact, I caught up with the first small peak after the year. At that time, the profit was relatively small, and a dress only earned about 1 yuan. After returning home for confinement, I was discharged for about 5 days. On a nursing night, I suddenly thought, why don't I sign up for an activity to try? So I turned on the computer and reported the "daily special". At that time, I still needed to register for the daily special, unlike the invitation mode now. Two days later, the activity passed, and I was overjoyed. Through the special price every day, I sold dozens of orders. Due to the relatively rapid growth of orders, I received a new invitation for activities in Spring Power Week. At this time, it was nearly half a month before I was discharged from the hospital. At that time, I didn't know what this activity was for, but Taobao's sales mainly depended on activities, which was the most. Indeed, a few days later, in Power Week activities, I sold about 1, orders in three days, and the net profit was roughly estimated at around 1,. After I tasted the sweetness, it became one. Really opened my own way to explore online stores.
I don't know anything about promotion. I guess I just happened to catch up with a good car, or caught up with a small peak of traffic. Even until I was 29 years old, I didn't use any other promotion methods except the most basic taobao guest. I didn't have time to study the through train, because I found it very puzzling. I always relied on natural traffic. In my first year as an online shop, I often found a brush hand to brush a few orders when I was in the new style, but in 216, I caught up with the crucial year of strict brushing, and all platforms were blocked. The 24 trumpets I used to brush were also blocked with only five frequently used numbers, and even I found out a few orders for my shop to brush. Later, I gave up brushing in these years, mostly because I really couldn't find anyone to brush for me and I was lazy. Colleagues may think that I am pretending to be a when they see my words, but friends who have had similar experience will understand. I used to think that I had a rich knowledge of online stores, but when I made my own online store, I found that I only knew nine Niu Yi hairs. Because it's easy to sell goods from manufacturers, I started to make a large number of payments. Alibaba, SouFun.com, 17 online stores and other channels found good goods, and they all picked some styles with the highest sales volume in the whole network to go to their stores. Later, the problem came. Because of the serious theft of pictures, in the first year, the general violation was deducted by more than 16 points, and the store was blocked by nodes for more than 1 times. The most serious one was sentenced to B-class deduction. Everyone who made online stores knows how serious this is. (At that time, the B-class deduction was not counted, and the store was closed for 21 days as a punishment.)
Then I felt that this was no good. Eggs could not be put in one basket, so I had to open more online stores. In addition, I had to find 2-5 manufacturers to cooperate in the selection of products, and talk about the use of pictures and other things to avoid repeated general violations. So I followed my own method and stabilized in 216. In 217, it developed into four Taobao stores, one Alibaba store and one JD.COM, but my Alibaba store is also reselling other people's goods, and the actual delivery is still the manufacturer. At that time, I didn't have my own company, and I didn't have a trademark. All I rented was someone else's company and trademark right through an intermediary. The annual fee in JD.COM was 12, yuan/year. After working for one year, I found that women's wear was not suitable for JD.COM, and the sales volume was low, which was not as good as that of my new Taobao store. Close the store in JD.COM in 218. In October 217, with the accumulation of these two years and borrowing 3, yuan from relatives, I bought the first suite and second-hand house in Gulou District, Nanjing (Nanjing people know better, there are few new properties in Gulou District, and some new properties are basically not available. It was 31, yuan when I bought it in October 217, and now it has risen to 5, yuan).
in p>218, due to the upgrade of the rules, I no longer rented the right to use other companies' e-commerce channels, but bought a company+trademark through an intermediary, that is, the intermediary transferred the company+trademark registered by others to my name, and the purchase fee was 3, yuan (at that time, I even wanted to develop another way to make money, that is, register more companies and trademarks and resell them, so it was easy to make a lot of money. But I don't have the heart to think so many things, which has stranded this idea. Maybe I will study this issue again in the future. Alibaba was reopened with this company. At that time, I thought about opening a Tmall, but because I couldn't get so much money because of the 5, deposit and the 6, annual fee, Tmall's idea was put on hold for several months. Then, one day, I changed my position and thought that the 5, deposit could still be taken out if I didn't do it, and the 6, annual fee was refunded. If the annual sales reached 1.2 million, I could return the annual fee in full. Considering that the investment was not too much, I took a step back and thought that if I didn't want to do it, I would resell the store and sell it for more than 3,, so I boldly used Alipay's online merchant loan to cash out and made a Tmall. Facts have proved that I did the right thing. Compared with Taobao and Alibaba, Tmall women's clothes are much easier to do and their profits are more secure.
However, many things have happened in the middle family. In September 217, my husband was bewitched by his friends. In addition, due to the family debts in the past two years, the sharp increase in various expenses after the birth of the child, and my husband's annual salary of 7, to 8, in Beijing, he suddenly resigned and returned to Nanjing, and everything started all over again. After getting rid of five insurances and one gold a month, he got only about 3,, and so on, and was pulled into the MLM organization by his friends. At the beginning of 217, my husband was sent to Hainan for a business trip for half a year because of his work, and later he was sent to Zhengzhou branch by the company for half a year. During his work in Zhengzhou, he was brought into the MLM organization by a friend. After three months, he resigned from his original job and has been in the MLM organization. During these three months, I lied to my family about how smooth their work was, hoping that they would come to Zhengzhou to work. Later, I said that I couldn't go home in 28 and was busy with work. I never doubted him. When I took my children to Zhengzhou to visit him on the 23rd of the twelfth lunar month, I was organized to confiscate my mobile phone and forced to attend classes after I arrived at his residence. I felt that my husband had become like I didn't know him, and I couldn't get it the first time I found out that this was a pyramid scheme organization. Because we didn't arrange meals for us, my nearly two-year-old child was already crying with hunger, and I was so scared that I recovered my composure after 5 minutes. It seemed that the clouds were light and the wind was light, saying that my child and I had come all the way here, and I was starving. Please accompany me to have a meal first, and the child cried, which made me feel distressed. Then after leaving the community, I dodged into the crowd in running all the way, and found a nearby police station to report the case. Finally, the police helped me return my mobile phone. However, because it is impossible to determine whether it is pyramid schemes and insufficient evidence collection, it is impossible to file a case (pyramid schemes are very disciplined, leaving no clues in their homes, and they have to search everyone's rooms regularly every day to see if there are any violations). After I got my mobile phone, I quickly booked a return ticket and called my in-laws to tell me the real situation. My in-laws were scared and told me that I must take my husband back anyway. I wanted to take my husband away, but I found that he was possessed. Later, he threatened his parents, wife, son and marriage, but he still didn't want to go home with me. Then he told me that he borrowed a micro-loan of 8, yuan because he had no money to join. I was suddenly stupid. I just bought a house, and when the pressure was heaviest, I threw out such a heavy bomb. I was in pain. I even want to give up this marriage. I think as an undergraduate, the knowledge I have learned in the university is enough not to fall into such a low-level mistake. I was wrong. MLM organizations are not as low-level and low-energy as I thought. They have long worked out what may happen in the future and how to deal with all kinds of emergencies to deal with relatives and friends in the organization. In the long year after leaving the MLM organization, my family and I still couldn't convince him, because he always had many ways to refute us to prove his correctness, so our family had to choose to shut up silently and not mention this matter for the time being. It was not until he returned home to work for a year and a half later that he contacted the "relatives" in his previous organization, only to learn that because most of their organizations in Zhengzhou were foreigners, they could not attract people and earn heads. Coupled with infighting, a small number of people who were willing to stay moved to Xi' an to continue their work. Most of them were unable to make ends meet because of their livelihood, and many of them were separated after discovering the truth. My husband finally realized that this was indeed a pyramid scheme. It was the most painful time in my history, and now it seems nothing if I think about it.
due to the pressure of buying a house, pyramid selling, debt and so on, 218 is the year with the greatest economic pressure. Due to the fear of the future, when my husband started to look for a job, I also found a job together, which was close to home and relaxed, but I only got 3, yuan a month, so I had to work as a part-time online shop, and I was the most tired.