tmall stores are mainly divided into three types, namely flagship stores, specialty stores and franchise stores. Among them, the flagship store refers to the store opened by the merchant with its own brand (trademark R or TM status) in Tmall; A specialty store refers to a store opened by a merchant with its own brand (the trademark is R or TM) in Tmall, but the goods it operates must be consistent with those listed in its trademark registration certificate; A franchise store refers to a store authorized by a third-party brand to operate its branded goods on the Tmall platform.