I saw a Mercedes-Benz on the road today, which reminded me of the logo of the concrete pump truck of Sany Heavy Industry that I had seen many times on the construction site before, and suddenly I felt that the two seemed to be the same. I was very puzzled, and then I checked online. The logo of Sany Heavy Industry Truck is really similar to that of Mercedes-Benz.

Speaking of Sany Group, I believe everyone is familiar with it. It is the largest construction machinery manufacturing group in China and the only China construction machinery manufacturer among the world's top 5 enterprises, and its products such as cranes, excavators and concrete pouring pump trucks have a very high reputation all over the world.

However, because the logo of the car is too similar to that of Mercedes-Benz, Sany Heavy Industry was twice brought to court by Mercedes-Benz. Mercedes-Benz said that Sany's statement was too similar to Mercedes-Benz Trident, which obviously misled consumers, thinking that consumers would think that the products produced by Sany would be produced by Mercedes-Benz. In fact, people who eat melons carefully can see the difference between them.

as we all know, the triangle of Mercedes-Benz logo represents land, sea and air, so what is the meaning of Sany logo? From the purpose of the enterprise. Three Ones represent first-class enterprises, first-class talents and first-class contributions, and the spiral shape represents the cohesion of the company. The source of breakthrough represents that Sany must become a first-class brand in the industry, break through the boundaries, and rush out of China, Asia and the world.

At that time, when Sany chose this logo, Mercedes-Benz was not so famous in China, so it was just a coincidence. However, because the logo is so similar, in 25, Mercedes-Benz sued Sany Heavy Industry in China. Although it ended in a settlement, if Sany wants to expand its market overseas, it will still apply for the logo abroad.

So in 26, Mercedes-Benz expressed strong opposition to Sany's registration of the British trademark, and sued Sany in the High Court of London on the grounds that Sany's trademark infringed its trademark registration right, but the final result was still Sany's victory. Mercedes-Benz is also very deeply rooted.

In fact, Sany Company has already used this logo at the beginning of its establishment, and it seems that there are still great differences. So it's a coincidence that we can only lose.