Prada is an Italian brand.

PRADA is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. Miuccia Prada's unique talent lies in the relentless pursuit of new ideas, blending intellectual curiosity and cultural interest to create a pioneering path. Not only can she predict fashion trends, she can also lead them.

In December 2018, the 2018 (15th) "Top 500 World Brands" rankings exclusively compiled by the World Brand Laboratory were announced in New York, USA, with Prada ranking 191st. In October 2019, Ranked 100 on the Top 100 Global Brands list released by Interbrand.

Prada provides men's and women's ready-to-wear, leather goods, shoes, eyewear and fragrances, as well as tailor-made services. As of 2021, Prada’s official website shows that Prada has: jewelry, clothing accessories, perfumes, watches, high heels, sunglasses, handbags and other products.

Design Concept

When the luxurious luxury decorativeism in spring and summer is coming again, Prada’s design style suddenly undergoes a 180-degree change - returning to simplicity. Comfortable style.

Since the late 1970s, when Miuccia took over Prada, she also began to add a little fashion design. Until the late 1980s, Prada was still an Italian brand specializing in leather goods in everyone's mind.

However, in the "minimalist" style of the 1990s, Miuccia's simple and calm design style became the mainstream of clothing, so she often used "uniforms" as inspiration. The clothes designed by Prada have become one of the representative symbols of minimalist fashion.

Reference for the above content: Baidu Encyclopedia-Prada