Introduction: Have you ever seen a watch with the Heuer logo and don’t know what brand it is? The full name of this brand is tag heuer. So what brand is tag heuer? The following is the tag heuer brand story, let’s learn about it together! What brand is Tag Heuer?
Tag Heuer is a Swiss watch brand founded in 1860.
English name: TAG Heuer
Chinese name: TAG Heuer
Country: Switzerland
Year of creation: 1860
Founder: Edouard Heuer
Product category:
Watches, mobile phones, glasses, accessories
Group affiliation:
LVMH Group
Brand series:
Watch series: Tag Heuer Carrera (Carrera series) Tag Heuer Grand Carrera (Super Carrera Series) Tag Heuer Monaco (Monaco Series) Tag Heuer Link (Lincoln Series) Tag Heuer Aquaracer (Scuba Racing Series) Tag Heuer Formula 1 (f1 Series) Tag Heuer Professional Sports Series
Mobile phone series: Meridiist luxury mobile phone Link luxury smartphone Racer luxury smartphone
Celebrity endorsers:
Leonardo DiCaprio, Cameron Diaz (Cameron Diaz), Lewis Hamilton, Jenson Button, Chen Daoming
Official website:
: tag heuer brand story
Since its founding in 1860, TAG Heuer has been hailed as a model of Swiss avant-garde precision watchmaking. It belongs to the world's largest luxury goods group, LVMH, and is a global luxury watch brand. Top five best-selling watch brands. As a century-old pioneer in the Swiss watchmaking industry, TAG Heuer insists on creating precise timing tools and exquisite watches. Now it has 2 self-produced movements and 4 watchmaking workshops, and has achieved micro Blades replace hairsprings, belts replace gears, timing accuracy reaches 5/10000 seconds, double tourbillon timers, magnetic drives replace hairsprings and many other achievements. In 2012, TAG Heuer won the highest honor of the Grand Prix de la Haute Horlogerie in Geneva - the "Golden Hand" award - with its CARRERA MIKROGIRDER watch that is accurate to 5/10000 seconds, pushing precision watchmaking to another peak.
TAG Heuer has its own professional craftsmanship from movement, materials, to parts decoration. The self-winding movement in TAG Heuer movement, the electromechanical movement and the transmission belt transmission movement are the core craftsmanship of the brand and shine in many TAG Heuer watches. For example, CALIBER 1887, which has won many design awards, is composed of 320 components and uses TAG Heuer's unique integrated column wheel watch movement, which vibrates 28,800 times per hour and has a power reserve of 50 hours. , is a bold modification of the oscillating gear patented by the brand in 1887 and its matching blue column wheel. The oscillating gear, patented by Edward Heuer in 1887, runs with the column wheel and works similarly to a car transmission.
The column wheel is responsible for coordinating the starting, stopping and zeroing of the chronograph hands, functioning like a gearbox. The swing gear acts like a clutch.
The materials used in TAG Heuer watches have also been carefully selected, and their functionality coincides with the brand’s sporting spirit. The TAG Heuer watch bracelet is made of fine steel used in the case through a special process. It has extremely high strength and excellent antimagnetic properties. Its carbon content is low, so it is resistant to acidic substances in sea water and sweat. Has strong corrosion resistance.
The rubber strap of the TAG Heuer watch not only has a unique satin-like finish, but also undergoes special processing, especially anti-UV treatment, which has better resistance than leather. The wear characteristics, its waterproof performance and flexible practical elasticity can perfectly fit the case and present a texture like an F1 racing tire.
What’s more worth mentioning is that TAG Heuer adds a thin layer of ceramics to the fine steel. Unlike traditional chemical or electrochemical methods, this PVD finish is produced in semi-vacuum conditions. The main component of the metal condensed under the watch is titanium carbide, which can strengthen the surface hardness, prevent scratches and increase the corrosion resistance of the watch components.