New Balance shoes are produced by Guangzhou New Balance Leading Shoes Co., Ltd., which produces men's shoes with the trademarks of "Bailun" and "New Balance" and has sales counters in large shopping malls. The company is headquartered in Yuexiu District, Guangzhou City, Guangdong Province. It is a company focusing on R&D, production and wholesale trade in the shoe industry.

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New Balance, synonymous with New Balance, is a well-known sports shoe brand in the United States. In 2006, New Balance entered China and established Shanghai New Balance Company. However, the Chinese name of "New Balance" "New Balance" encountered a trademark infringement lawsuit. Balance's affiliated company in China, New Balance Trading (China) Co., Ltd., used others' registered trademark "New Balance", which constituted an infringement of the exclusive rights of others' trademarks. , compensating the other party 98 million yuan.

Baidu Encyclopedia-New Balance