1. What are the important changes in the new Trademark Law in 222? 1. Adding the clause of the principle of good faith

Article 7 of the new Trademark Law stipulates that "the application for registration and use of trademarks shall follow the principle of good faith". The basic principles that should be followed in civil activities are clearly written into the Trademark Law, aiming at advocating that market participants should be honest and trustworthy when engaging in activities related to trademarks, and at the same time regulating the increasingly rampant trademark squatting behavior.

change 2: "voice" can also be registered as a trademark

article 8 of the new trademark law stipulates that voice can apply for registration as a trademark.

the sound trademark is one of the most widely used non-traditional trademarks, which is mainly concentrated in the advertisements of non-traditional enterprises such as multimedia and some well-known enterprises, such as the soundtrack in movies, TV and radio advertisements, the launch of product APP applications or other electronic publications, and background music. For traditional industries, voice trademarks are also more important. Well-known enterprises should actively use the rights newly set by law to protect their intangible assets more comprehensively. In the future, common voice logos such as Tencent QQ message prompt, Nokia, Intel and Audi, which are familiar to consumers, will be able to apply for registration as trademarks. For enterprises that didn't have a sound trademark before, they can use the trademark right given by the new law to carry out marketing and market promotion with sound as the medium, which will help attract more consumers and obtain better market effects in cooperation with the increasingly important e-commerce channels.