Yuanzhizun belongs to Lao Fengxiang’s family. Lao Fengxiang, a listed company and one of China's top 500 companies, is a century-old national brand and a famous jewelry brand in China.

Lao Fengxiang, founded in 1848, has gone through more than 170 years and is a century brand in China's jewelry industry. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Lao Fengxiang Company has developed into a company integrating science, industry and trade, with more than 20 subsidiaries including Lao Fengxiang Silver Building Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., Lao Fengxiang Diamond Processing Center Co., Ltd. , four professional branches of jewelry factory, silverware factory, gift factory and profile factory, as well as a large jewelry enterprise group with more than 60 chain silver shops, more than 300 specialty stores and more than 1,000 dealers.

In recent years, Laofengxiang Company has worked hard to promote resource integration and system reform, actively taking the brand's advantageous resources as the starting point, and developing according to the brand strategy of "being excellent as the basis, becoming stronger as the foundation, and becoming bigger as the goal" In accordance with the policy, we strive to promote the development of marketing network and proactively adjust the product structure based on changes in market consumption.

Continuously expand the publicity of the brand and hold a variety of promotional activities, making the "Lao Fengxiang" brand a household name in Shanghai, well-known in the East China market, ranking among the best in the national jewelry industry, and achieving corporate operating performance of rapid development.