definition: an emotional response of consumers to products, trademarks or enterprises. This definition is defined from the perspective of consumers, while the general brand is interpreted from the perspective of enterprises.
clothing brand classification: 1. home clothing brands: such as pajamas, underwear and all other clothing products that are related to the family and can reflect the family culture. Including the traditional pajamas and robes worn in the bedroom, sexy skirt with suspenders, including home clothes that can get a decent reception in the hall, work clothes that can get into the kitchen, and casual clothes that can go out for a walk in the community.
2. brand of professional clothes: also known as work clothes, which are specially made for work needs. Suits, fashions, jackets, Chinese (Western) clothing, uniforms and special clothing, and all other clothing products suitable for the office. Professional wear brands include BONO, Pompeii and Youngor.
3. Sportswear brand: clothes specially used for sports competitions. Broadly speaking, it also includes clothes worn for outdoor sports activities.