1. Icon type

This kind of logo is generally used for app icon display or WeChat pictures

2. Picture + text

This kind of logo is generally used in various corporate promotions. It is a relatively common loog. It can not only show the corporate culture to people in advance, but also spread the brand.

3. Font logo

This kind of logo is to take the trademark name for a secondary transformation and use it as a logo. Generally, most companies that pay attention to brand names will choose this kind of logo. kind of logo.

Extended information

The properties of logo are:

1. Recognizability

Regarding the requirement of recognizability, it must be easy to recognize and remember. This requires simplicity in both color and composition.

2. Specificity

The so-called specificity means that it must be different from other logos and have its own characteristics. Otherwise, the logos designed will be the same.

3． Connotation

The design of the logo must have its own meaning, otherwise no matter how beautiful or perfect it is, it will only be beautiful in form but meaningless. This requires that the logo must have its own symbolic meaning.

4. Legal awareness

Legal awareness regarding logos must pay attention to sensitive words, shapes and language.

5. Overall image planning (structural)

Different structures of the logo will give people different psychological consciousness. Just like horizontal lines give people the feeling of smoothness, stability, continuity and calmness, and vertical lines give people the feeling of height. , straightforward, light and impetuous, the dots give people the feeling of expansion or contraction, which can easily attract people's attention.

6. Colorality

Color is one of the three basic elements of form (shape, color, and quality). Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.