The blooming avant-garde of Calvin Klein——Calvin Klein ck perfume official website: /From 1968 to the present, Calvin. Claire has been in the fashion industry for thirty years and is well-known and considered to be the representative figure of "American fashion" today. He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant", which is why Calvin. Claire's design philosophy... Fashionable men and women are wearing T-shirts and jeans with the CK logo on the market, but there seem to be more fakes than genuine ones, making the author embarrassed to wear the authentic CK T-shirts that my friends brought back from the United States. Take to the streets. However, the awareness of the CK brand among Chinese people who pursue fashion is indeed high enough. I wonder if these trend-followers know that designer Calvin Klein himself is known as the "Fashion Prince" of New York's Seventh Avenue. Although he has passed the age of knowing his destiny, he still maintains a well-proportioned look. Her figure, every time she appears in public, she is always well-dressed, stylish, fashionable and tasteful, no less than any celebrity or model. He himself is as sexy and charming as his fashion. He is an idol pursued and worshiped by many people. He was selected by the American people as one of the 100 most influential celebrities in American history. From the establishment of his own company in 1968 to the present, Calvin Klein has been in the fashion industry for thirty years, enjoys a high reputation, and is considered a representative figure of today's "American fashion". He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant", which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities respond to my designs because their lives and needs are very similar. Modern people have their own universality no matter where they live. ""Minimal style" is Calvin Klein's signature. "Registered trademark" in design is also a popular trend today, but when "minimalist style" is no longer a popular trend, will it change? Regarding this question, the confident Calvin Klein once said, "I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express Pure, sexy, elegant, and I also strive to be consistent in style and true to my dreams. I think people will understand better what I want to present, and they will appreciate and respond positively to Calvin Klein. A designer with a very keen sense of fashion, the New Length (new length) knee-length skirts and asymmetric skirts that have been popular in recent years were all pioneered by Calvin Klein. His designs have a great impact on fashion purchases. At home, it is guaranteed to be popular and popular. At the end of the century, Calvin Klein believes that future fashion will become more and more casual and elegant, focusing on highlighting the advantages of the figure in a refreshing and simple silhouette. Calvin Klein is not only a brand. A master of fashion design, with great business acumen and a master of advertising creativity, he entered the denim clothing industry and hired Brook Shields, a young star who had just come of age at the time, to wear denim clothing. This is the beginning of many of Klein's controversial advertisements: the young Shields shook her flowing hair, put one hand gently on her hip, and said the world-famous phrase in a magnetic voice Advertising slogan: "There`s nothing between Calvin and me" (I am intimate with Calvin) This implies that she wears underwear! The denim clothing industry in the 1980s was not very dynamic, and Klein took this opportunity to make a big splash in the underwear and perfume industries. Show off your skills.

From then to now, the fragrances Obsession, Escape, Eternity, CKOne, CK Be, and Contradiction launched by CK have all been loved by consumers without exception, which has attracted public opinion. The numerous advertisements of all kinds are indispensable. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect and artistic image; but sometimes Klein will Some "edge balls", such as using an underage female model to pose in erotic underwear advertisements in its underwear advertisements, caused a lot of controversy and also encountered interference from the British Advertising Standards Agency. Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers. Calvin Klein said he wanted to design clothes for modern women who are active in social life and family life, and seek a balance between them. "They are a group of women who value their souls and look kind and kind, but do not spend much time in front of the mirror. They want a relaxed, casual and elegant dress. I believe this is the trend of future fashion. Judging from appearance , Calvin Klein women are fresh, natural and beautiful, not an unreal charm. "