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What are the benefits of transferring a trademark?

As intellectual property protection receives more and more attention, is trademark transfer far inferior to trademark application? We only know the benefits of registering a trademark, but we don’t realize that while cultivating a brand, we are more inclined to conceive of a trademark. As the number of trademarks gradually increases, trademark transfer will break through the company's development and achieve a qualitative leap. The editor below will talk about the little-known benefits of trademark transfer.

1. Save time and increase profits. The so-called time saving does not only refer to the short time required to transfer a trademark. The key is that trademark transfer reflects a certain value of the trademark and can use brand awareness to bring consumption, thereby increasing the company's revenue.

2. If it is a good quality trademark, it is easy to gain the trust of customers. That is to say, after the trademark is developed, you already have some customers and have accumulated a certain reputation, so that users can accept your products in a shorter time, thereby improving the company's starting point for development. In addition, the added value of trademarks is very large. During the trademark transfer process, the transferor will have a deeper understanding of corporate culture, values, etc. These invisible assets are the company's wealth. With these advantages, the company will naturally have potential. This is why trademarks are transferred.

Although transferring a trademark is a potential investment, choosing a platform is also very important! Don't think that transferring a trademark is not important. You can just find an agency to do it. Although the Bureau of Standards was established not long ago, it has absorbed the essence of the agency and its dross, not only guaranteeing refunds for failed trademark registrations, but also trademark transfers and nanny-style one-stop services such as trademark applications. Customers don’t have to worry, as long as the operation process is simple and clear, allowing both parties to have a better understanding of the transfer process.