First of all, LOGO is a sign and portal that links to other online stores and allows other online stores to link. The reason why Internet Explorer is called "Internet" is that various online stores can be connected. In order for others to enter your online store, you must provide a portal for them to enter. The graphical form of LOGO, especially the dynamic LOGO, can attract more attention than text-based links. This is especially important in today’s age of competition for eyeballs. Secondly, LOGO is an important reflection of the image of the online store. How can a well-dressed person let his business card be stained? For an online store, the LOGO is the business card of the online store. For an online store that pursues elegance, its logo is its soul, the so-called "finishing point". Thirdly, LOGO can make it easy for the audience to choose. A good LOGO will often reflect certain information about the online store and its creator. Especially for a commercial online store, we can basically understand the type or content of the online store. This will be highlighted in a link page full of various logos. Think about it, when your audience is looking for an online store with specific content they want in a large number of online stores, how important it is to have a LOGO that can be quickly discovered and found. In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Among them, there are currently three specifications for online store LOGOs: 88*31, which is the most common LOGO specification on the Internet; 120*60, which is used for general-sized LOGOs; and 120*90, which is used for large-scale LOGOs.
1. Clearly distinguish the online store from other online stores, and reflect the obvious industry characteristics or other important characteristics of the online store to ensure that the online store is independent in economic activities; Clarifying the market positioning of the online store industry is an important part of the intangible assets of the online store.
2. Represent and convey the business philosophy and culture of the online store in an image visual form, and promote the online store in an image visual form.
3. Use your own unique visual symbol system to attract public attention and generate memory, so that consumers can develop the highest brand loyalty to the products or services provided by the online store.