Founder: Gabrielle Chanel (Gabrielle Chanel) Registered place: Paris, France (1913)

Designer: 1913-1971, Gabrielle Chanel (Gabrielle. Chanel)

Design concept: elegant, simple and exquisite

China branches: ***two, located in Beijing and Shanghai

Brand Introduction

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Founder Gabrielle Chanel founded Chanel in Paris, France in 1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. Each product is famous, especially Her perfumes and fashions.

Chanel (CHANEL) is a famous brand with more than 80 years of experience. Chanel fashion always has an elegant, simple and exquisite style. She is good at breaking through tradition and successfully tied up the "five-flowered" style in the early 1940s. Women's clothing was promoted to be simple and comfortable. This may be the earliest modern casual wear.

In 1913, a millinery and fashion shop was opened to make clothing;

Since 1921, various perfumes have been developed: such as No. 5 perfume and No. 22 perfume in 1921.

Cuirderussie perfume in 1924,

No.19 perfume in 1970,

Cristalle perfume in 1974, Coco perfume in 1984,

Egoiste men's perfume in 1990,

Allure perfume in 1996;

In addition, there are various accessories, cosmetics, leather goods, watches, jewelry, sunglasses and shoes. accessories.

Brand continuity

After Chanel's death, the design genius Karl Lagerfeld took over in 1983. Karl Lagerfeld has a free, arbitrary and relaxed design mentality. He always miraculously unifies two opposing artistic feelings in his designs, which are both unrestrained and dignified, and both French romance and humor, and German. The style is rigorous and refined. He does not have the same styling lines and preferred colors, but the pure style of "Chanel" can be appreciated from his designs from beginning to end.

Brand Identification

① The double C is on the buttons of chanel clothing or the buckles of leather goods. You can easily find the double C of coco chanel designed by overlapping it. logo, this is the "spiritual symbol" that makes chanel fans crazy.

② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel’s new models. On clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".

③Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is often used in fabric patterns of clothing.