The image of the lion is the symbol of Peugeot brand. 1847 was applied to Peugeot's saw blade products, and 1880 evolved into the only manufacturing trademark of Peugeot in the mid-1980s. As a symbol of the brand, the image of the lion is constantly changing, and it is a legend that spans many centuries. From symbolizing the quality of saw blades to representing a manufacturing enterprise that pursues high quality endlessly, Lion logo closely links the enterprise with the characteristics of flexibility, strength and beauty represented by cats.
The image of the lion is well known. /kloc-for 0/50 years, Peugeot's past and present products have the lion logo, and the lion can be seen on the hood or front grille of Peugeot cars.
The evolution of brand recognition
The history of the lion began on a beautiful morning in 1847. Peugeot's two brothers Yule and Emil commissioned Mombelli Yaer jeweler to design a logo as their own brand for making hacksaws and other tools. They want to design it in the shape of a lion, which is the design of Mombelli's Yael coat of arms, mainly because the lion can represent three qualities of Peugeot's saw blade: the sawtooth is durable-like a lion's teeth, the saw blade is flexible and not easy to break-like a lion's spine, and the cutting speed is as fast as a prancing lion. Among many design schemes, the two brothers chose the silhouette of a lion walking on an arrow. Starting from 1850, Peugeot saw blade began to bear the lion's mark. On June 20th, 1858, 165438, the lion was registered in the Royal French Museum of Arts and Crafts.
Lions originally designed for saw blades are gradually applied to all tools of Peugeot Brothers. Represents the first-class quality of steel, formerly known as "cast steel". Other quality grades of steel are indicated by different marks: meniscus represents secondary quality ("quenched steel"), hand represents tertiary quality ("semi-quenched steel"), and star represents lower quality. In addition, some tools have their own marks: steel planers, long-handled forks and mud knives made by 1860 all have deer marks, and so on. It was not until the middle of 1880 that the lion became the only symbol of Peugeot products. The lion logo appears on the bicycle of 1882 and is used on the motorcycle of 190 1.
1In the mid-1920s, a new lion appeared: a bronze lion stood on the water tank cover with an aggressive posture, adding Peugeot's unique personality.
1933, the logo has changed again: this time it is the head of a roaring lion, placed on the top of the front grille. This picture is for 1930 to 1950.
1957 A lion coat of arms with upright hind legs appeared, which is the predecessor of the symbol used. The new lion model is used in 203 models and also appears on the regional badge of Frances Conte. The lion used in 1955403 is based on a triangular badge and engraved with the archaic word "Peugeot". 1968, the lion was separated from the badge for the first time after the war. 1975, the lion logo with outline, chrome plating and hollowing out in the middle appeared and was applied to all Peugeot models. The modern logo was born in 1980 five years later, and was revised in 1998. In 2002, the "blue sign" was decided. Eye-catching and angular lion logo appears on the building walls of all Peugeot products and sales and service shops. 20 10/month, Peugeot's lion logo was replaced for the tenth time, welcoming the 200th anniversary of Peugeot brand with a brand-new look. Compared with before, the design style of the new lion logo is more concise, and the combination of matte and polishing creates a bimetallic feeling, which makes the image of the new lion more three-dimensional, vivid and modern, and shows the passion and vitality of Peugeot brand. Eye-catching and angular lion logo appears on the walls of all Peugeot products and sales and service stores.