1. Flagship store naming rules: Brand name plus category are optional, plus flagship store and official flagship store. Note: If the store is named "Official Flagship Store", the owner of the store should be the right holder of the brand trademark.

2. Store naming rules: brand name plus company name plus store, for example: Han Hou Water Love Store.

3. Specialty store naming rules: The enterprise trade name plus category keywords plus the specialty store must not be named after "what brand name specialty store".