As a necessity in our home life, slippers naturally attract many investors. The brand name serves as the "business card" for the external sales of slipper products. What kind of slipper brand name can win the favor of consumers? In this article, we will learn about the naming of slippers brands.

Principles for naming slippers brands

1. Simple, novel and unique

In the era of information explosion, with consumption upgrading, if new brands want to enter the minds of consumers, Simplicity, novelty, and uniqueness are very important.

2. Good meaning

If a good sound can leave an impression, then a good meaning will give people a reason to further understand and think about it, and those names that can be remembered by people, Mostly because of the good meaning.

3. Live up to the name

The slippers brand name should be related to the characteristics and functions of the brand, so that consumers can understand the characteristics of the product as long as they see or hear the name of the product. Have a certain understanding.

4. Better hint at the category

While thinking about creative brand names, it is better to also hint at the category.

5. Artistic implicitness

Brand naming should give people an artistic charm, so that people can recognize and accept the brand consciously or unconsciously while appreciating beauty.

6. When in Rome, do as the Romans do

This refers to the principle of respecting culture and transcending geographical restrictions when naming slippers brands. That is, adapting to the cultural values ??of consumers and the cultural concepts of potential markets.

How to name a slipper brand?

1. Foresight

If it is the name of a brand, before launching the brand, you need to think about the attributes and inclusiveness of the brand's future development, that is, the brand's product positioning. Thinking from within the company, whether the brand is used as a parent brand or as a single product brand, the nature of its naming is completely different.

If you want to be a parent brand, your naming needs to have a long-term strategic vision and be able to support the company's future needs for the development of multiple products. However, if the brand name is too narrow without more associations and extensions, it will hinder the development of the brand.

2. Aiming to achieve corporate strategy

The process of naming is to transform the market, positioning, image, emotion, value, etc. into marketing power, and thereby integrate resources to obtain The process of exclusive advantage.

3. From an economic perspective

A name itself gathers certain resources. But the size and space of these resources depend on the value given by the name. It is no exaggeration to say that the name determines the future development space.

Most of today's leading brands have experienced decades or even hundreds of years of brand accumulation. Over the long years, countless funds have been accumulated in these names, and these names themselves have already had brands that cannot be replaced by other names. value. And if we want to do what it takes a hundred years of accumulation to do in a short period of time, we must start from an economic perspective and use smaller resources to obtain greater value.

4. Engage consumers’ cognitive resource library

A consumer faces hundreds of brands to choose from, thousands of similar information, and tens of thousands of messy information every day. The consumer can only choose to remember what he wants to remember and discard what he does not need. Therefore, what we want to tell consumers must be found in the cognitive resources consumers already have.

An unfamiliar name will cause companies to spend huge amounts of money on education.

5. Inherit the accumulated value

Names can create history, legends, people, and events. A good name gives people endless brand space. A good name reminds people of the brand’s characteristics. There is a certain story inside, which forms the basis for future brand operations.

A name not only gives consumers a good association, but also must connect the accumulated value of history, legends, characters, events, etc. This is an inexhaustible treasure trove of resources. At the same time, it can deepen the connotation of the brand and develop a brand value system.

Notes on naming slippers brands

1. Whether the brand is malleable.

When naming, try not to be too limited to a specific product. For example, "Shunfeng" is very suitable as a brand for electric fans, but it is out of place when extended to TV sets.

2. Whether the brand name takes trademark law into consideration. Maybe your current naming will not rise to the level of law, but it may not be great one day, but it turns out that it is illegal.

3. Don’t imitate the names of one or two brands alone. Your decision-making background is completely different.

4. Don’t rely on the name to be awesome, but you can’t ignore the role of the name in the brand. "If the name is not right, the words will not be right."

5. The company name and product brand should be separated because their audiences are completely different.