2. Optimize consumption supply and provide more choices. Many cities hope to foster and publicize local brands, vigorously promote "domestic products" and provide consumers with more choices. For example, Shanghai strives to build a promotion platform for local brands, intensify the promotion of the "Made in Shanghai" brand, and provide funds, publicity resources and other support for brand building of well-known local brands that meet certain standards; Support time-honored brands to innovate products and sales models, and deepen cooperation between time-honored brands and e-commerce platforms; Support brand enterprises to open more high-end flagship stores and experience stores in Shanghai, and support international brands to upgrade their China headquarters to Asia-Pacific headquarters and even global headquarters. For example, Guangzhou promotes the increasing number of independent brands and well-known brands, formulates and implements measures to publicize, protect and cultivate time-honored trademarks, and actively promotes the construction of projects such as "Time-honored Street" and "Non-legacy Block".
3. Innovation of consumption pattern. The epidemic situation of multiple consumption scenes has given birth to new consumption scenes and stimulated new consumption patterns to a certain extent. Many places also use this new trend to promote the diversification of consumption scenes and methods. For example, Beijing actively promotes the promotion of new models such as live broadcast selling of goods in physical commerce, guides online enterprises to promote new models such as mobile "vegetable basket", and cultivates a number of demonstration projects such as store home delivery and "pre-warehouse+delivery station". For example, Shanghai encourages e-commerce platforms to empower physical businesses in terms of traffic and data, and supports business districts, commercial streets, brands and merchants to carry out digital omni-channel marketing activities; Promote the organic integration and benign interaction of new consumption modes such as online education, online medical care, online entertainment, online travel, contactless distribution and unmanned retail; Support the digital transformation of life services such as catering and housekeeping, and develop personalized local life services that cover residents' "food, clothing, housing, entertainment" and are based on geographical location; Relying on the "one network unified management" platform, we will explore the construction of a public information service platform for business districts and establish a public data service system for passenger flow, consumption and other business districts. For example, Shenzhen will build a series of "Shenzhen Shopping" brands, vigorously prosper the night economy, and fully release the consumption potential. Consumption upgrading and guidance, promoting smart consumption upgrading and guidance are mainly reflected in promoting mass consumption, promoting fashion consumption and opening up information consumption space. For example, if Shanghai launches a new round of automobile trade-in, individual consumers will be given appropriate subsidies for scrapping or transferring fuel vehicles with national emission standards of four or below and buying new fuel vehicles with national emission standards of six; Promote the adoption of new energy vehicles for new buses and cruise taxis in this city; Expand the consumption of high-end mobile communication terminals, smart homes, service robots and other information products; Encourage enterprises to subsidize residents to eliminate old household appliances and furniture and buy green smart household appliances and environmentally friendly furniture. For example, Guangzhou supports the holding of large-scale global new product launch activities, and gives support to the launch of new products in terms of venues and publicity; Cultivate new product launch platforms and service organizations, and develop a new fashion consumption model integrating fashion design, display, release, shopping and cultural experience. For example, Shenzhen strongly supports green consumption and intelligent consumption, and encourages high-end service consumption by promoting cultural tourism and entertainment consumption, developing information consumption. On the one hand, the professional market should be upgraded and upgraded to enhance its convenience business function; on the other hand, the infrastructure construction of consumer logistics should be strengthened and more measures should be taken to enhance the convenience of consumption. For example, in Beijing, the standardization, chaining, convenience, branding, characteristics and intelligentization of the life service industry will be promoted, and the community coverage rate of eight basic convenience business service functions will be around 98%. For example, Guangzhou promotes the transformation and development of professional markets to modern markets such as high-end service, headquarters, exhibition, e-commerce, internationalization and entrepreneurial innovation, accelerates the improvement of urban distribution logistics network system, carries out the upgrading and transformation of urban distribution nodes, and promotes the establishment of an overall logistics distribution network; Strengthen the construction of cold chain logistics infrastructure network and encourage the construction of moderate-scale cold chain facilities in agricultural production areas. ? At present, the global epidemic situation is still unclear. At the moment when global trade and international division of labor are blocked, it has become one of the driving forces for China's economic development to smooth the domestic circulation and boost domestic consumer confidence and market. The efforts made by various localities to boost consumption from the aspects of consumption environment, carrier, supply and mode have gradually shown results. From the changes in the total retail sales of social consumer goods, the measures to boost the consumer market have achieved good results. From January to July 221, the total retail sales of social consumer goods reached 24.68 trillion yuan, a year-on-year increase of 2.7%, which is a bright figure in the context of the epidemic. Under the normalization of epidemic prevention and control, consumption changes from scene to mode.