Zhonghui Design (professional logo design company) answers:

Logo design is a very important field, it needs to consider the brand, product or service, and bring good visual effects . There are several logo design methods, as follows:

Image and text logo combination

This design method combines images and text to create a new personalized logo. This type of logo is frequently used in large companies such as AWS, DHL and IBM. The letters in the abbreviation are used as the center of the icon, while the remaining letters are used to annotate the company name.

Simple comic style

This design method uses simple lines and minimal shapes to represent a specific image or theme. For example, Taco Bell's logo features an old-fashioned Taco shop and gourmet elements sprinkled with delicious Frech fis steak.

Prototyping geometric shapes

These logos include modern and futuristic styles, using features such as clear edges, distinctive shapes and geometric patterns to achieve simplicity and easy memory. Nissan's current logo is one such representative.

Collage multi-image variant form

This method brings together multiple images to express a desired meaning, or to associate with a brand, product or service. For example, Adobe Photoshop's LOGO mixes abstract geometric shapes and P letter models, which not only expresses product creativity, but also has a comprehensive feeling.

Hierarchical Superimposed Layers

This method combines different types of elements to create a logo with multiple meanings. For example, the Japanese Jin exhaust engine adopts a sliding car logo, which combines the three colors of red, white and black into a minimalist shape; in addition, for charging, the Xiaomi trademark is also a good example, using golden yellow and light purple gradients, which is very easy to use. Recognizable and yet comfortable.

In short, when designing a logo, you should consider the brand's core values ??and target market, display the corporate image by determining fonts, colors, patterns, etc. that are reasonably related to the brand, and creatively achieve eye-catching. visual effects and increase visibility. The premise is to comply with trademark laws and regulations to ensure that the brand is protected and all relevant assets are liberated.

Zhonghui Design’s original logo design work

The above content is answered by the professional logo design company Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.