intellectual property rights include trademarks. Intellectual property is an intangible property with the characteristics of exclusivity, timeliness and regionality. The acquisition of most intellectual property rights requires legal procedures. Trademarks need to be approved and registered by the Trademark Office, which can distinguish the goods of natural persons, legal persons or other organizations from those of others.

Legal basis

Article 8 of the Trademark Law of the People's Republic of China

Any mark that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.