Apple's first logo was designed by RonaldWayne. Logo is very complicated. This is a picture of Newton sitting under an apple tree reading. There is a ribbon wrapped up and down, and the words AppleComputerCo are written. It's all written. On the outer frame, a short poem by WilliamWordsworth, a British poet, is quoted, "Newton, a soul forever sailing alone in the strange ocean of thought." It is said that the hidden pattern means that Newton thought under the apple tree and discovered the law of gravity. Apple should follow Newton's example and devote itself to scientific and technological innovation.

Jobs later thought that the logo was too complicated and affected product sales, so he hired RobJanoff of RegisMcKenna to design a new logo for Apple.

This is the second symbol of apple, the apple pattern around the rainbow. From 1976 to 1999, Apple has been using this logo. So, why was this apple bitten off? This may be exactly what the designer wants to achieve. In English, "bit" is homophonic with the basic computing unit byte of computer, so this "bit" also contains the meaning of scientific and technological innovation.

RobJanoff said in an interview: "There is nothing special after the brand plan, just like it. Oh, by the way, the green color on it is to match the green leaves on it. The actual meaning of being bitten is actually so common, but I am glad that there are so many interesting "coincidences". (Coincidence is the spread of the meaning of Apple logo) "

1998, Apple changed its logo, replacing the original color apple with a translucent silver-gray logo with a metallic luster. It is still in use today.