1. What are the preventive measures for Trump’s daughter’s trademark squatting? There are three tricks to prevent trademark squatting: 1. Before the market moves, trademarks go first. Before newly developed products enter the market, ensure that the rights to the trademarks used have been obtained. 2. Defensive registration: According to the principle of “one application for one trademark for one category of goods”, trademarks with a certain degree of popularity can be defensively registered separately for similar or non-similar product categories to the trademark to protect them from professional trademark speculators. 3. Strengthen trademark monitoring: Enterprises should pay close attention to the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce. If they find identical or similar trademarks, they should promptly raise objections to the State Administration for Industry and Commerce; they should entrust a trademark agency to organize market tracking and monitoring and provide timely feedback on infringement information. 2. Trademark squatting The meaning of the term trademark squatting has gone through two stages of development. In the first stage, the objects of trademark squatting are basically limited to unregistered trademarks; at this stage, the connotation of trademark squatting has been further expanded, and other people’s trademarks or well-known trademarks that are already well-known to the public apply for registration on non-similar goods or services. This behavior also belongs to squatting. Furthermore, the act of applying for registration of other people's innovative designs, design patents, company names and trade names, copyrights and other prior rights as trademarks should also be regarded as trademark squatting. Trademark squatting can be divided into a narrow sense and a broad sense. Trademark squatting in the narrow sense refers to the competitive behavior of registering a trademark before the original trademark owner to obtain economic benefits. 3. Determination basis In theory, some scholars believe that it is difficult to determine whether trademark squatting is an act of unfair competition, believing that it is only legal but unreasonable. The reason is that squatting behavior only has some characteristics of unfair competition behavior. Because although the act of preemptively registering a trademark that has been used by others and has created a good reputation violates generally accepted business ethics and principles of fair competition and obtains improper benefits, this part of the improper benefits does not constitute harm to the legitimate rights and interests of others, because the law There is no provision that the rights and interests due to others’ prior use of a trademark shall be protected by law. In addition, preemptive registration is not deceptive or unfair, because the first-to-register principle applies to trademarks. If you don’t apply for registration first, others can certainly apply for registration first. It does not crowd out competitors. The law does not make it illegal, so There is no legal basis for determining that squatting behavior is an act of unfair competition. Incidents of trademark squatting occur very frequently. Generally, trademarks that are squatted have a certain influence or can bring many benefits. However, trademark squatting is based on the financial harm of others. Therefore, trademark squatting is an illegal act and will be punished accordingly.