Some people ask: Where is the way out for fast-moving consumer goods salespeople? Others ask: Does the fast-moving consumer goods business have a future? This question is difficult to answer. There are outstanding people in any industry. All we can do is learn from outstanding people. However, it is still necessary for those who want to enter the FMCG industry to listen to what insiders have to say.
FMCG is an industry that will never end. As long as there is trade, middlemen are indispensable. Home appliances, 3C and other industries have entered the red ocean of the market, and competition is fierce, especially in the face of economic downturn and subsequent sluggish growth. The fast-moving consumer goods market is a huge market, and eating is an inevitable condition for the survival of human society.
On the surface, the threshold for fast moving consumer goods is relatively low. Anyone who has graduated from primary school, middle school, or a junior college can do it. Even undergraduate graduates can become salesmen. The FMCG business is a typical low-threshold industry. Industry, in addition to the usual daily work (the work in the specific industry is different, the front-line grassroots are more difficult, doing boring work, visiting terminals, sorting shelves), you also need to be able to speak well, observe people's words, flatter people, give gifts and drink, etc. Knowledge.
The above is probably the working status of the business. Does the FMCG business have a future? People in the industry believe that the FMCG salesperson is a very training position (I will not go into details). But when it comes to development opportunities, the golden age has passed.
In the past 20 years, China's fast-moving consumer goods industry has experienced rapid development. In the words of an IT boss, if you stand on the cusp of the trend, even a pig can fly into the sky. However, since the fourth quarter of 2012, affected by the economy, the fast-moving consumer goods market has faced tremendous pressure. Most fast-moving consumer goods companies have failed to achieve their set goals for two consecutive years, although the goals have been lowered again and again. If the annual growth rate can exceed double digits, it is already considered good. Previously, many companies had a growth rate of 30% or 40% every year.
The first thing a reduction in growth rate brings is a reduction in the speed of organizational expansion. No new organizations are added, which means there are no new mid-level positions for promotion. It means reduced development opportunities.
The second concern is cost. Since the sales volume cannot increase, then we have to look at the profit. Money that can be spent or not is not spent, and manpower that can be invested or not is not invested. In the past, I was so busy rushing forward that I paid little attention to personnel efficiency. Now it’s time to think about it and take stock of it.
Any company that develops rapidly has a ceiling. Under normal circumstances, salesmen and work directors usually stay for 5 years. It will be difficult for the market to grow again after 5 years, so FMCG salesmen are also very mobile. big industry.
Due to the nature of the work, fast moving consumer goods will come into contact with all kinds of people, including young couples who have just opened a small supermarket, cunning businessmen, old people who do not pay back debts, and those who are looking for trouble. Weird, there are also very loyal dealer bosses, sincere friends, and villains who stab people in the back. After working in the FMCG business for a few years, you will understand the human nature of society.
According to statistics, more than 90% of bosses are from sales background. Even if one day they stop working as FMCG salesmen and choose other industries again, they can still handle interpersonal communication with ease.
Under normal circumstances, there are two ways out for fast moving consumer goods. One is to go upstream, such as registering a trademark and setting up your own company, and the other is to go downstream and become a distributor.
I am too busy today, so I will write this first.