Seller friends have been asking Little Ant for some questions about cross-account brand authorization on Amazon. For example: Can a brand be registered in multiple Amazon accounts? Store A has successfully registered a brand. Can it be authorized to be used by store B?

Here Little Ant tells everyone: A brand cannot be registered in multiple Amazon accounts, otherwise it will be judged as an association! However, a brand successfully registered on Amazon can be authorized for use by different Amazon stores and will not be associated. Below is a detailed tutorial that I have compiled for you, sellers can refer to it.

Brand authorization operation process

1. Open the following link and click Get started;

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2. Click on the upper right corner Sign In, log in to the backend;

3. Select the corresponding country, such as the United States;

4. Click on Brand Registry Support under Need help?;

5. Click Update role or add new user to account in Update your brand profile;

6. Fill in the corresponding details.

1. Fill in the content that requires operation by the Amazon brand team, such as We want to add new user Anker-001 to sell brand Anker on Amazon;

2. Fill in the added brand registered user account ;

3. Fill in the authorized seller’s login email;

4. Fill in the brand name to be authorized;

5. Just fill in the Registered agent.

After submission, it is equivalent to forming a new case. The Amazon brand team will arrange the processing after receiving the request, and it will take one to two days to get a reply. If the authorization is successful, you will receive the following email content:

Through the above steps, the brand that has been successfully registered by store A can be safely authorized to store B and store C. Authorized stores also directly have the following functions: A page, listing video, brand flagship store, social media promotion code, and the ability to apply for a transparent plan to prevent follow-up sales.

The peak season is coming in the second half of the year. With brand registration, sellers will have less worries when selling on Amazon; those who want to quickly obtain trademarks in the short term and match their own brand positioning can consider purchasing a trademark.

Finally, if you have any questions about the above practical content of cross-store brand authorization, please scan the QR code for consultation! Ant Group people provide professional intellectual property content services such as trademark registration and trademark transfer, so that sellers and friends can avoid some detours. I hope it can help everyone.