2065438+June 2006, Taobao discovered that the Swarovski watches sold in two stores were suspected of selling fakes through the big data anti-counterfeiting system. Appraised by the brand, the packaging of the goods sold by the defendant was inconsistent with the genuine products, with rough workmanship and different colors. The obligee gave the appraisal conclusion that "the goods involved are fakes".
It is reported that two shops suspected of selling fake goods were registered by two defendants, Liu Moujun and Wang Mouyi, respectively, and Taobao transferred the clues to the police. On August 16 and 10, the police investigated Wang Mouyi's business and residence in Buji, arrested Liu on the spot, and found out that the store involved was actually run by Liu Mouyi and his wife Hua. Liu Hedu was sentenced by Luohu District People's Court for selling goods with counterfeit registered trademarks. According to the principle of "punishment before people" in law, after the two defendants were sentenced, relevant civil proceedings were also opened.
This case is the first time that the e-commerce platform has used civil litigation to sue the counterfeiters. During the trial, Taobao quoted a professor's research report, arguing that every fake or quality dispute would significantly reduce the overall consumption activity of consumers on the e-commerce platform, and provided the court with a method to calculate the loss, and reached a compensation amount of 3,265,438+100,000 yuan. In addition, Taobao asked the court to order the three defendants to publish statements in prominent positions in newspapers and online media to eliminate the impact of the defendant's malicious sale of counterfeit goods on the plaintiff's reputation.