HiTea is a new tea brand.

HEYTEA (formerly known as "Imperial Tea") is a Chinese chain tea brand operated by Shenzhen Meixixi Catering Management Co., Ltd. It was founded by Nie Yunchen in 2012 and is headquartered in Nanshan, Shenzhen District Aerospace Science and Technology Plaza, which owns the tea brand "Hitea" and the baking brand "Hitea Hot Wheat".

The company relies on word-of-mouth marketing on social media to reduce advertising spending. Young consumers are its main customers. Most stores are located in bustling shopping malls in first- and second-tier cities. Its famous product is cheese milk cap.

Extended information:

1. HEYTEA business model

HiTea’s English name is HEYTEA, which only operates direct-operated stores and does not operate franchise stores.

2. Heytea brand culture

Inspiration, coolness, design and Zen are the key words of Heytea.

3. HEYTEA brand vision

Promote tea drinking to become younger, global and technological.

Baidu Encyclopedia-HiTea