1, the APP layout is different.
Taobao Special Edition: With goods rather than shops as the minimum operating particles, users come in to see the classification of women's underwear and home, which can be dominated by low-priced goods.
Taobao Ordinary Edition: The operation logic of mobile phone Taobao is thousands of people. I hope users can stay and shop for as long as possible.
2. The investment angle is different.
Taobao Special Edition: Taobao Special Edition hopes to bring back the merchants who once lost from Taobao and went to Pinduoduo.
Taobao Ordinary Edition: In the words of Taobao's own investment promotion, it is a shift from consumption upgrading to consumption grading.
3. The angle of getting customers is different.
Taobao Special Edition: Taobao Special Edition adopts the method of royalty sharing. First of all, sharing can get less red envelopes (maximum 10 yuan), and second, buying goods can get less commission, so it can't (should and don't want to) make a large-scale, controversial and attractive model.
Taobao ordinary edition: Taobao ordinary edition usually obtains customers through click-through rate and transaction rate.
Development and evolution
On May 2003 10, Taobao was established, which was invested and founded by Alibaba Group. 5438+ 10 month, the third-party payment tool "AliPay" was launched, and the "secured transaction mode" made consumers trust the transactions on Taobao. The total turnover in 2003 was 34 million yuan.
In 2004, Taobao Want Want went online and linked instant chat tools with online shopping.
In 2005, Taobao surpassed Yi Bei and began to leave its competitors far behind. In May, Taobao surpassed Yahoo Japan and became the largest online shopping platform in Asia. In 2005, the turnover exceeded 8 billion yuan, surpassing Wal-Mart.
In 2006, Taobao became the largest shopping website in Asia. This year, Taobao realized a possibility for the first time in China-the Internet not only exists as an application tool, but will eventually constitute the basic element of life. According to the survey data, nearly 9 million people shop on Taobao every day.