1. Advantages of registering an EU trademark

1) It costs less to register. Simple procedures mean the lower the cost of filing an application, so the cost of trademark registration in the EU is definitely much lower than that of registering a member country alone, and the cost performance ratio is still very high.

2) Get a wider range of protection. The European Union is an alliance organization with 27 member states. As long as it is registered in the EU, it will be recognized by 28 member states. Therefore, if someone is registered in any EU country, it will be unsuccessful. If someone uses it, they can also file a lawsuit to safeguard their rights and interests.

2. Disadvantages of registering EU trademarks

1) At present, Britain has officially left the European Union, and there are 27 EU member countries, and the number of existing trademarks is very strong. Therefore, it often appears that the trademark that you want to register has already been registered, or similar trademarks already exist, which will increase the difficulty of registering trademarks, so the requirements for the distinctiveness of trademarks are very high, and the trademarks that are too simple are very likely to be rejected.

2) Because there are many EU member countries, when the trademark is in the publicity period, there will be more objections, and it will take time to deal with them, which will lead to the fact that there is no exact time to register the EU trademark, and even the registration time will be seriously delayed.