What do beautiful women do? Midea 1968 Entrepreneurship. 1980, midea officially entered the home appliance industry; 198 1, using the brand of Midea.
1968 Mr. He Xiangjian led 23 people to raise 5000 yuan to start producing and processing fan parts in the northern suburbs.
1980 produces complete sets of electric fans and enters the household appliance industry.
198 1 officially registered for use? Beautiful? trademark
1985 began to manufacture air conditioners.
1993 set up a motor company and a rice cooker company.
200 1 new projects such as MDV, microwave oven, water dispenser, dishwasher and gas appliance have been put into production one after another.
200 1 magnetron company and transformer company were established, forming an industrial chain of microwave ovens.
Refrigerator company was established in 2002.
Midea's brand value is 20 15 Hurun brand list, and Midea's brand value is 7 13. 1 1 billion, ranking fifth;
In the 20 14 hurun brand list, midea brand value is 683.1500 million, ranking fifth;
20 12 hurun private brand list, midea ranked seventh with a brand value of 175 billion yuan;
20 1 1 hurun brand list, midea ranked 23rd with a brand value of1900 million yuan;
20 10 hurun brand list, midea ranked 4th1with a brand value of 9.3 billion yuan;
In 2009 Hurun Brand List, Midea ranked 42nd with a brand value of 4.6 billion yuan;
In 2008 Hurun Brand List, Midea ranked 34th with a brand value of 8.5 billion yuan;
In 2007 Hurun Brand List, Midea ranked 36th with a brand value of 4 1 100 million yuan;
In the Hurun Private Brand Ranking in 2006, Midea ranked 32nd with a brand value of 700 million yuan.
The mission of corporate cultural beauty.
Create a better life for mankind
Create value for customers, create opportunities for employees, create profits for shareholders and create wealth for society.
Midea vision
Become the beauty of the world
Committed to becoming a leader in the domestic household appliance industry, ranking among the top five in the global comprehensive strength of household appliances, making? Beautiful? Become a world-famous brand.
The spirit of beauty
Openness: Learn from others and be brave in trying.
Harmony: cooperation, coordination and responsibility.
Pragmatic: pursuing practical results, not making public.
Develop scientific and technological innovation mechanism.
working standard
Rational pursuit: it is better to be two steps slower than half a step better.
Authorized operation: fully authorized and performance-oriented.
Collaboration * * * Enjoy: Value is respected and benefits are enjoyed * * *.
Control criterion
There are degrees of centralization, decentralization and authorization.
Development concept
Harmonious development, scientific development, effective development and coordinated development.
Internal hierarchical positioning
Enterprise group: capital management, maximizing shareholder value.
Secondary group: industrial management, becoming a market leader.
Division: product management to build product competitiveness.
Blood relationship standard
Shareholders and management: contract management and benefit sharing.
Enterprises and employees: win each other and grow together.
Enterprises and partners: mutual benefit, hand in hand.
Enterprise and society: abide by business ethics and take responsibility.
Employee competency standard
Customer orientation: customer orientation and service consciousness
Stimulate potential: be proactive and challenge pressure.
Effective communication: empathy and mutual respect
Excellent execution: be brave in taking responsibility, pursue practical results, and solve problems innovatively; actively think and solve problems.
Code of conduct for employees
Dedication: Be conscientious and dare to undertake.
Enterprising: never satisfied, keep improving.
Cooperation: obey the overall situation and cooperate.
Learning: be modest and eager to learn, and apply what you have learned.