The emblem of the Winter Olympics consists of five color blocks, representing five continents, namely Europe, Asia, Africa, America and Oceania. Five color blocks surround a white snowflake pattern, which symbolizes the friendship, peace and communication among countries in the world in snow sports. The whole logo is based on the design concept of "dynamic life, promoting peace", which implies the dynamic and spiritual connotation of the Olympic movement.

The logo design of the Winter Olympics began at 1960. At the first Winter Olympics, everyone realized that the Winter Olympics should have a symbol to distinguish it from the Summer Olympics. After many designs and revisions, the official logo of the Winter Olympics was finally determined at 198 1. Since then, it has been officially put into use and has become a symbol of winter sports all over the world.

The logo of the Winter Olympics is not only a fashionable and beautiful design, but also represents a spiritual concept and values. It symbolizes the peace and friendship between human beings and advocates the unity and cooperation of people all over the world while competing. This will inspire Olympic athletes to pursue outstanding achievements and make greater contributions to world peace and human progress. The symbol of the Winter Olympics represents the yearning for life force, and also embodies the significance of integrating sports into daily life.