Yes, it has been changed. The official media release will be in mid-July. Li Ning has the courage to change, break through, and integrate with international standards, so it has changed the LOGO and slogan: The picture is the new LOGO, and the slogan: Make the change! Come on Li Ning! From a purely logo design perspective, Li Ning's logo change is a failure. From an aesthetic perspective, the entire logo has lost its original elegance and roundness, and its visual impact is far less than the original. What's more, fatally, the L in the new logo is Two parts are separated, which is not ideal in terms of integrity and terminal application. Zhang Zhiyong, CEO of Li Ning Company, is just a 13-year-old. He talks about building Li Ning after the 1990s and wants to internationalize. In fact, this is not a matter of changing brands at all. Becoming a top sponsor of the Olympic Games and World Cup, becoming a sponsor of NBA teams, and becoming a sponsor of European football clubs is a million times better than changing brands. To be honest, Li Ning’s image is not for him. Changed, but ruined for him. Adidas and Nike seek endorsements from Ronaldo, Messi, Kaká, Tracy McGrady, and Kobe Bryant. From time to time, they serve as top sponsors of the World Cup and advertise in the stadium. When people see you as fashionable, they don’t see what kind of logo you have changed, but see whether you have influence. If most NBA and European football clubs wear Li-Ning sportswear, you are very fashionable and you are also on the international trend. the forefront. Zhang Zhiyong has indeed made Li Ning look like the post-90s generation, and it does have a non-mainstream style of the post-90s generation. After Li Ning changes its brand, will the post-90s generation definitely like the non-mainstream style of Li Ning? People still revolve around Nike. Why? People revolve around idols and brand value. You must know that Nike's swoosh did not feel fashionable at all n years ago. It felt redundant when printed on shoes. It is not like Adidas's three stripes that support the visual effect, nor does it want Puma's classic runway logo to be smooth. beautiful. When Nike started, Adidas and Puma were already world-class brands. What did they rely on to surpass these two giants? Just rely on a hook that is considered a bit abrupt and redundant when printed on shoes? Of course not. What they rely on is outstanding design, precise advertising, and continuous adjustment to develop in the right direction. Is the Nike Sports Lab a waste of time? Is it free to give so much money to sports superstars and event organizers? Li Ning has become fashionable by copying its own version, and young people like it? There are other domestic sports brands. Xtep always likes to engage some entertainment stars as endorsements to follow whatever fashion route they want. Adidas and Nike still account for most of the young people’s market. They don’t look at Nicholas Tse and Jolin Tsai’s fashion. People like Kobe and Tracy McGrady, but why don’t Metersbonwe ask Guo Jingjing to endorse it? 361° always makes itself seem to be the most patriotic, always describing how powerful China is. Printing the national flag on clothes must have huge sales? Why do we still see so many people wearing Union Jack and Stars and Stripes clothes? Anta is considered honest, but can it steal other people's market by being honest? The original Li Ning logo was quite good, but the current Li Ning logo really has the non-mainstream style of the post-90s generation, but why do the post-90s generation still have a soft spot for Nike's hook? Is it just because that hook is fashionable enough? Take a look at those brands that really understand international strategy. LV, Chanel, and Versace have long been hanging up with their rustic logos. However, they are now the world's top luxury brands because they represent the world's top fashion and trends. ’s logo will still be synonymous with fashion in another 100 years, so Li Ning’s CEO should wake up and don’t regard his vision as that of the post-90s generation, and don’t define his wishful thinking as adapting to international fashion

"Good Store 123" on the sporting goods list!

Remember to choose me as the satisfactory answer, haha!