Taobao Mall: We will never compromise
On October 12, 211, Zhang Yong, president of Taobao Mall, said: "We will not tolerate Internet violence and malicious attacks on other businesses, and we will never compromise because of this." So far, dozens of sellers have been maliciously attacked. At the same time, he also said that the identity of sellers involved in this incident should be screened one by one. Zhang Yong said that after this incident, Taobao Mall contacted the police as soon as possible, and the police have been paying close attention to and controlling the development of this incident. Zhang Yong said: The damaged business interests will definitely be compensated.
"Anti-Taobao Alliance": The mall does not change the rules and does not accept troops
An initiator of the "Anti-Taobao Alliance" said in an interview with the media yesterday that the action launched this time was not aimed at Taobao Mall maliciously, but hoped that Taobao Mall could consider the interests of small businesses more when modifying the rules. He also said that since Taobao Mall is not prepared to change the rules, the activities of "anti-Taobao Alliance" will continue until Taobao Mall cancels the previous changes. The source stressed that the "anti-Taobao Alliance" operates within the scope permitted by law, but only uses some rules of Taobao Mall more specifically. On the 14th, Taobao Mall also introduced some protective measures against the attacked big sellers. The reporter saw an announcement issued by an operation group in the official forum of Taobao Mall, saying that all changes in store indicators such as the decline in praise, the increase in dispute rate and the increase in compensation caused by this malicious attack will be handled uniformly after the incident.
Zhang Yong, president of Taobao Mall, also said that the mall will help merchants who can't reach the basic business scale and enterprise management standards to move to Taobao Market (C2C) to continue their business, and their historical transactions, credit and other indicators can be changed accordingly, without being affected. A person from Taobao Mall revealed that the relevant conversion procedure may be started in December.
After the conflict broke out, Ma Yun, Chairman of Alibaba's Board of Directors, made a statement by updating Weibo. Following the day before yesterday's issue of "going its own way" Weibo, he sent another message to Weibo yesterday, saying, "I really want to give up when I am tired. I really want to give up when I look at my family's tears and hear my colleagues' tired and wronged voices. I have asked myself countless times in my heart: What are we doing? Why should we assume such a responsibility? Maybe businessmen should live a comfortable life if they earn money, or emigrate like others. What does the social quality have to do with us? "
Another Weibo by Ma Yun said: "It is normal for companies to want to make money, but it is abnormal not to want to make money. Taobao has been abnormal for nine years! For nine years, we have never asked Taobao for a penny of profit. Making money is not our purpose. We are not moral models, but we really want to be a different enterprise in China. We help small businesses wholeheartedly because we understand the pain. But not everyone earns money from the Chamber of Commerce, and business is a serious study. " In response to the "cyber siege" of Taobao Mall by small and medium-sized sellers in recent days, the Ministry of Commerce expressed great concern and attention on the evening of the 15th, and asked relevant parties to properly handle it from the perspective of stabilizing prices and supporting small and micro enterprises. The person in charge of the Department of E-commerce and Information Technology of the Ministry of Commerce expressed the hope that Taobao Mall would fully listen to the opinions of all parties and take positive actions to respond to the reasonable requirements of relevant merchants, especially small and medium-sized merchants. He also stressed that relevant enterprises and individuals must express their demands through legal channels. Regarding the statement of the Ministry of Commerce, Tao Ran, vice president of Alibaba Group, said yesterday that the company has not yet made a clear official response, and the company is also communicating with the Ministry of Commerce.
Small and medium-sized sellers suspend siege behavior
Yesterday, after the Ministry of Commerce expressed its position on the dispute of Taobao Mall, the anti-Taobao Alliance announced that it would suspend some siege activities. Taobao Mall also confirmed that according to technical monitoring, tens of thousands of small sellers have temporarily stopped their siege for several days.
"YY34158 Online Merchant Rights Protection Channel" established by some small and medium sellers announced yesterday that "some activities are suspended today, and relevant state departments have begun to investigate the change of Taobao rules. Please believe that the government will definitely give all our businesses a satisfactory answer! " The anti-Taobao alliance said through the internet that "the relevant state departments are already investigating, and now they are waiting for Taobao to give us a response."
However, some big sellers who are already "armed" are still afraid to open the cash on delivery function, and some merchants even "suspend all functions" and close their stores.
Taobao launches solutions today
Yan Qiao, head of public relations department of Taobao Mall, said in an interview yesterday that Taobao Mall is scheduled to announce some solutions today.
Previously, Taobao Mall issued an announcement on the afternoon of 15th, explaining the controversial charging rules in detail. Some sellers accused Taobao Mall of being a unilateral act, and did not solicit the opinions of small sellers. Taobao Mall explained that Taobao had started to communicate with sellers for the new regulations two and a half months ago, and listened to the sellers' ideas and suggestions through various channels. "In September, we also invited various types and categories of merchants for this matter and held two face-to-face communication meetings." Taobao said that the vast majority of sellers support this new regulation. Tao Ran, vice president of Alibaba Group, also said yesterday, "Up to today, we have not received any message from the organizers of the siege group asking for dialogue or exchange, and they have never had any formal contact with us."
in the announcement, Taobao also firmly denied that it tried to raise the annual fee and deposit for technical services to achieve the purpose of fund-raising, saying that it would still adhere to the new regulations and would not give in. The new rules of Taobao Mall were officially released on October 1th. It stipulates that the technical service rates of "traditional tonics/other health care nutriments" and "brand health care products" will be raised from 2% to 3%; The annual technical service fee rises from 6, yuan to 3, and 6,, the annual turnover is over 6,, and the dynamic score is over 4.6, which is enough to return part of the fee threshold; Additional margin, from the minimum of 1, to the maximum of 15,, is divided into four grades: 1,, 5,, 1, and 15,. This is why Taobao is further raising funds. The funds raised are not supervised by government agencies, and the safety of funds is worrying. From a legal point of view, it can also be considered as illegal fund-raising. This also makes the vast majority of market stores helpless because they can't afford the high mall fees, but the market traffic has been introduced into the mall by Taobao, which makes the loyal sellers who have been supporting Taobao since 23 unable to be obedient and in a dilemma.
in terms of margin, brand flagship stores and specialty stores: RMB 1, with TM trademark, all RMB 5, with R trademark; Franchise store: 15, yuan with TM trademark, all of which are 1, yuan with R trademark; Special category description, store flagship store, the deposit is 15 thousand yuan; Franchise stores that operate imported goods with unregistered trademarks in Chinese mainland have a deposit of 15, yuan; The categories of "books/magazines/newspapers", "music/movies/stars/audio-visual" and "performance/discount coupons for eating, drinking and having fun" do not involve brand attributes and there is no specialty store type, so the deposit collection method is: 5, yuan for flagship store and 1, yuan for franchise store; The deposit for "online games and QQ", "telephone communication" and "tourism" is 1, yuan. Originally, the increase in service fees made the vast majority of small and medium-sized sellers with only a few thousand yuan in income on Taobao a month helpless, and the further increase in margin became another mountain in front of Taobao sellers, and the pressed sellers could not breathe.
In addition, Taobao Mall adopts "zero tolerance" for counterfeit parallel imports. If the merchant once sells fake goods and parallel imports, it will be immediately closed and all the default liability deposits will be deducted. At the same time, consumers will get compensation of "fake one loses five". However, if consumers buy fakes, they usually take them to a specialty store to inspect the goods, and they can't get the support of the specialty store to help consumers inspect the goods. This also makes consumers lose confidence in buying big brand goods online.
Zhang Yong, president of Taobao Mall, said in an open letter to merchants that if the market wants to develop more healthily, consumers want to get goods and services with high cost performance, and merchants want to get out of the competition of low-priced and low-quality goods, they must make changes.
in fact, it's time for Taobao Mall to change. The rise of B2C websites such as JD.COM and Fanke under the banner of high service quality has magnified the problems exposed in Taobao mode.
At present, consumers' online shopping habits have been driven from pure price to cost performance. The authentic service image established by JD.COM Mall in five years has been deeply rooted in people's hearts. In terms of logistics and distribution services, Taobao Mall lags behind JD.COM and Fanke. In some categories, Taobao has no advantage. Taobao urgently needs to improve the quality of products and services on its own platform.
on the afternoon of 17th, Taobao Mall held a media forum to restore various interpretations of the new rules. Ma Yun, Chairman of Alibaba's Board of Directors, announced that the time for adjusting the implementation of the new rules in Taobao Mall had been postponed to September 3th, 212 for businesses in Tmall. New businesses will be implemented on January 1st.
Ma Yun announced that the new regulations will be adjusted as follows:
1. The implementation point of the new regulations for businesses already in Tmall will be postponed to September 3, 212. New businesses will be implemented on January 1st.
2. In 212, the margin of all businesses can be halved, and Ali Group will add 1 billion yuan to the consumer protection fund.
3. Loan guarantee: Alibaba Group provides 5 million yuan as an advanced guarantee to provide guarantee support for qualified small businesses to lend to banks and third-party financial institutions.
4. Ali Group increased its investment by 3 million yuan for market promotion and improvement of technical service platform, and increased its support for shopping mall merchants. He said that if the merchant's credit and customer evaluation are within the bottom 1%, no policy support will be given.
5. Transfer to Taobao: For businesses that do not renew their contracts or fail to meet the standards, Taobao Mall provides technical assistance, transforming their stores (store B) into Taobao stores (store C), and keeping their credit and transaction records in store C.
Ma Yun said that for those who do not consider continuing to sign contracts with Tmall or fail to meet the requirements, under the premise of rules, they will provide technical services and turn store B into store C.. Taobao's support policies for small and medium-sized enterprises will be launched one after another. He said that the above five articles were originally launched in November-December, and now they are presented together.
Ma Yun and Zhang Yong, president of Taobao Mall, also announced that they will invest 1.8 billion yuan to further support the development of small and medium-sized sellers in the mall, improve their quality and service, fully realize the goal of building a city of quality, have zero tolerance for counterfeit goods and parallel imports, and stick to their commitment to consumers to help them get better products and services. It is reported that all the participants in the "1.11 Incident" claimed to be members of the "Anti-Taobao Alliance", and their resistance to Taobao Mall began as early as three days ago. In front of Ali Building in Hangzhou, the "anti-Taobao Alliance" has tried many ways to protest, sit in, and guide public opinion by pouring water in the forum, but compared with last night's action, these influences are very limited.
However, the reason for resisting Taobao Mall is that Taobao Mall has issued new rules for merchants, which makes it difficult for small sellers like them to continue their business. "This year, I borrowed 5,-6, yuan to do Taobao Mall, and it didn't open until around September. But now I suddenly have to hand over 2, yuan. Even if I can barely hand it over, where can I afford to run it?" This makes many Taobao operators very upset. After the completion of the mall, in order to attract more annual fees and deposits, Taobao led most of Taobao's customer traffic into Taobao Mall at the expense of the interests of small sellers in the market, prompting more people to settle in the mall and prompting more small and medium-sized sellers to drop their daily sales sharply. However, when small and medium-sized sellers wanted to enter the mall, Taobao made new regulations.
"If it is known to be right, then do it. There is nothing wrong with it, but the problem is that there may be insufficient buffer time and some are too hasty." When talking about why the Taobao New Deal caused such a big reaction, a Taobao staff said.
on October 1th, Taobao Mall issued new regulations, which increased the annual technical service fee from 6, yuan to 3, and 6, files. For a time, the uproar caused dissatisfaction and siege of many small sellers. On the afternoon of the 17th, Ma Yun made adjustments to the new regulations. Later, small sellers from all over the country "sent congratulatory messages" in YY voice channel of anti-Taobao Alliance to celebrate the staged victory of the struggle.
A seller of Taobao Mall in Guangzhou said that the reason why Ma Yun, who had been tough before, compromised to some extent was mainly related to the pressure exerted by the Ministry of Commerce. In any case, the introduction of new regulations is not moral enough, so that those small sellers suddenly can not accept it. Although the deferred charge is good news for their small sellers, there are some incidental requirements in terms of grading, service and sales, which are unknown. However, he believes that this may also be just a temporary compromise of Ma Yun, seemingly satisfying small sellers, and what will happen next is still unknown. In the anti-Taobao alliance group, there are also small sellers who said that they did not want to give up the struggle. The "administrator" said that its goal is anti-monopoly. Today's Taobao can completely take away the traffic from our store through black-box operation. Taobao is the maker of rules and the executor at the same time. If this problem is not solved, there will be no tomorrow for small and medium sellers. We need to be led by government departments, set up regulatory agencies, and there are 1.5 million people in market shops. According to Ma Yun, there are 8 million people. They need a fair and transparent environment just like us.