1. The ever-famous "Kose"

Before the mid-1990s, China's factories were divided into three categories.

The first category was state-owned Enterprises (divided into central, provincial, regional and county levels)

The second category is handicraft collective enterprises

The third category is of course non-state-owned enterprises at the core of township enterprises No other company.

The former state-owned enterprise Gaoping Silk Weaving Factory in southeastern Shanxi once had great glory. At meetings at all levels related to silk weaving, "Gaosi" always had a loud voice, even wearing clothes with " Workers wearing overalls with the word "High Silk" feel proud when walking on the street. Gaoping Silk Weaving Factory became famous in the 1960s and 1970s, and was known as a flower on the Taihang Mountains. It was the largest state-owned silk enterprise in North China, with an annual production capacity of 3 million meters and a total industrial output value of 10 million yuan. Until the 1980s, Gaoping The silk weaving factory was also awarded the title of "Advanced Enterprise" by the Ministry of Textile Industry, and the brocade quilt was rated as "National Quality Product".

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With the transition from planned economy to market economy, "Kose"'s heavy corporate burden and outdated factory equipment cannot be concealed in the tide of market economy. Its decline.

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2. "Gilier" exploring growth

Facing the severe market situation, the factory leaders decided to adopt "one factory, two systems" ", set up a small company to explore ways to save the big factory. The small company was named "Jilier" and Wang Shuqin, who was only in her twenties, was boldly appointed as manager. The open-minded factory director gave Wang Shuqin two powers: independent external affairs and independent accounting.

Facing the turbulent impact of the market, the "Gilier" team headed by Wang Shuqin went to test the waters and study abroad. After completing her studies, Wang Shuqin wrote a report to the factory director, proposing to create her own brand using high-silicon raw materials, and designed a silk jacket, which she handed over to the factory director. We made 5,000 pieces of silk jackets in one order, but 5,000 pieces did not leave the Taihang Mountains and were sold out in Jincheng.

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Gilier Chairman Wang Shuqin

Wang Shuqin set a goal for Gillier: to keep the traditional silk shirts of "high silk" and not make Shirts under $100. She boldly used infrared cotton technology to make shirts and started Gillier's brand strategy.

As soon as Gillier's "infrared cotton" shirt hit the market, it caused a sensation: office workers' clothing could have been less bulky. A cotton shirt makes men chic and women slim.

Starting from "infrared cotton", it cultivates the consumption outlook of Jincheng people and tells consumers how to dress in a gentlemanly manner: they should not sleep naked at night, but wear silk pajamas. As a result, a piece of Gillier brand silk pajamas took over this city of more than 2 million people. Try new products and achieve success again.

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The Gelier brand is resounding throughout the three Shanxi provinces and has successively won the titles of “Famous Trademark of Shanxi Province” and “Famous Trademark of Shanxi Province”. Famous Brand" and other honors. Wang Shuqin also became one of the "Top Ten Outstanding Young Entrepreneurs in Shanxi Province".

In 1999, Wang Shuqin was appointed as the general manager of Gaoping Silk Weaving Factory, and continued to serve as the general manager of Gelier Co., Ltd. She and her team keep a close eye on the market and focus on