Symmetry aesthetics is applied to the logo design of China Industrial and Commercial Bank, China Agricultural Bank and China Bank. Symmetry aesthetics means that symmetry and balance can be regarded as the basis of all aesthetic principles, and other principles can be regarded as the derivation of this basic principle, because this aesthetics conforms to the aesthetic norms of simplicity and classicism. With symmetry and balance, beauty has a foundation.
Symmetry aesthetics has a good application in many design fields, such as icon design, architectural design, space design and so on. Symmetry aesthetics adopts the axisymmetry in mathematics.
Axisymmetric: If a plane figure is folded along a straight line and the parts on both sides of the straight line can overlap each other, then the figure is called an axisymmetric figure, and this straight line is called an axis of symmetry.
Introduction to the meaning of bank icon:
1. The logo used by China Agricultural Bank was put into use on 1 988165438+1October1. The original author of the logo is Mr. Chen. The symbol of the Agricultural Bank of China is round, consisting of ancient Chinese coins and ears of wheat. Money in ancient times was money and banks; The ears of wheat symbolize the development of agriculture, and they constitute the name elements of the Agricultural Bank.
The whole design is cylindrical, symbolizing the standardization of the operation of China Agricultural Bank as a state-owned commercial bank. The word "Tian" is formed in the middle of the wheat ear, and the dark and light patterns obviously form a half shape, which directly expresses the characteristics of the Agricultural Bank of China. The ears of wheat are up and the excircle is open, which gives people a sense of breakthrough and symbolizes the continuous development of Agricultural Bank of China.
2. 1986 The head office of Bank of China approved the official use of the bank logo of Bank of China.
The logo of the bank was designed by a famous Hong Kong designer, and it is based on China ancient coins and the word "Zhong". Ancient coins are designed with round and square borders, with a square hole in the middle and a vertical line up and down in the shape of a Chinese character, which means that the world is round and the economy is the foundation, giving people the impression of simplicity, stability, easy identification, profound meaning and quite Chinese style.
3. The overall symbol of China Industrial and Commercial Bank is a hidden round coin with a square hole, which embodies the industry characteristics of the financial industry. The center of the sign is the deformed word "I", which makes the word "I" more prominent and expresses its deep meaning.
Symmetry on both sides reflects the interdependence of equality and mutual trust between banks and customers. Strengthening "continuation" with "break" and forming "combination" with "points" are the deposit basis of banks and customers. The clever use of design techniques enhances the expressive force of the logo, and the use of China Chinese characters and ancient coin shapes fully embodies the modern atmosphere.