Zhonghui Design (professional logo design company) answers:

A good logo or icon design should be simple, easy to recognize and represent the brand or corporate image. Here are some suggestions on how to design your logo and icon.

Start Creative Design

When you start creative design, it is best to focus on the essence of your brand. Use lots of paper and pen to write down all the concepts and shapes that come to your mind. Also, consider the needs and expectations of senior leaders or clients regarding the logo.

Simple and easy to remember

Any good logo or icon should be simple and easy to remember. They don’t have to be overly complex or detailed. A basic shape that is clear and potentially distinguishable from other brands can make the logo easier to recognize in daily life.

Color selection

When designing a logo or icon, you should choose a conspicuous and clear color combination to make the logo more distinctive, such as red, black and white, or blue and yellow, and avoid using excessive colors. Lots of colors.

Font selection

Fonts also play an important role in the design process. Corresponding text styles are selected according to the styles of different brands; some companies hope to adopt modern and futuristic Sans- serif fonts, while some require the use of historic serif fonts, etc.

Convert to vector

After the design is completed, use vectors to make the logo or icon scalable and can be used in different places. It is best to convert the logo or icon to be resizable. vector format, allowing them to be enlarged or reduced as needed without distortion.

Typical uniqueness and appropriate evolution

Each logo and icon should have unique visual morphological elements and be sufficiently recognizable. These images should also focus on their iterative improvement and evolve appropriately. Make sure your logo or icon doesn’t have too many similarities to images from other brands or companies.

In short, factors such as the brand's core values, target market and customer needs need to be taken into consideration during the logo and icon design process. In the design, attention should be paid to simplicity, ease of memory, color selection, and font coordination. At the same time, attention should also be paid to trademark legal issues such as repeated patterns. Continuous review and correction after production to create a better logo or icon design will play a significant role in brand image building.

Zhonghui Design’s original logo design works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has many projects. Experience, hope it helps everyone.