It is reported that the "Double Eleven" contest of e-commerce giants officially started on 20 17. Different from the crazy discount promotion advertised in previous years, the "power point" of e-commerce is changing this year, and increasing the consumption quota during the event has gradually become the standard for e-commerce.

According to the report, insiders said that in the new financial form, the import value of mobile payment is being highlighted, which is manifested in data traffic, the accumulation of merchants and users, and the control of capital channels, and has obvious scale effect. For example, the online marketing activities or offline payment incentives we see are essentially for users to develop habits and form actual payment conversion, thus broadening the application scenarios.

It is understood that Alipay first announced the start of the temporary quota increase for flower beds. According to the official, it is estimated that 80% of flower bed users will receive a temporary quota, with an average of 2,200 yuan per person, a total increase of more than 60 billion yuan. Supply chain finance is fully open to FMCG and fresh products. Insurance services will be extended from the previous freight insurance and credit guarantee insurance to quality guarantee insurance and after-sales guarantee insurance.

Compared with Ali's buyers and sellers, JD Finance pays more attention to buyers' payment. From 65438+1October 18 to 65438+1October 65438+1October 12, JD.COM launched a one-month Thanksgiving Day, which attracted more than 8 million online and offline merchants and more than 500 financial institutions.

Netizens have said that increasing the quota can promote consumption, but we still have to maintain rational consumption!