As a brand established in 2011, dw is still very young. But in terms of its development speed, dw has currently cooperated with distributors in more than 100 markets around the world, covering more than 8,000 sales points, and established 11 offices around the world: Stockholm, Uppsala, New York, and Los Angeles , Hong Kong, Shenzhen, Mumbai, Dubai, Seoul, Tokyo and Singapore. The lofty brand goals of dw can be seen from its global layout.

In terms of brand influence, dw cannot be underestimated. As a joke, the scope and extent of fake DW watches around the world can be seen; in terms of watch quality, DW is a quartz watch. It is very popular because of its simple appearance and its own Nordic minimalist attributes. It is very In line with current public aesthetics.

Instead of defining it as a watch, it is better to think of it as a wrist jewelry with time engraving function. For a price of more than 1,000 yuan, it has both watch and matching functions, so the price/performance ratio is very high.

So when commenting on DW watches, remember to choose a good reference. You can't compare a quartz watch costing more than 1,000 yuan to an expensive mechanical watch with superb craftsmanship, and then criticize its quality. But among brands with the same price range, dw is naturally slightly better.

Of course, the above are all based on genuine DW watches and must not be confused with the high imitations or purchasing agents that you usually see.

Daniel Wellington watches (DW for short) are one of the most popular fashion watch brands at the moment. Its clean and simple British-style retro design, paired with a brightly colored nylon strap, has become a unique highlight on the wrists of all fashion-loving young people around the world. The success of DW watches has a lot to do with the three major characteristics of the brand. Fresh academic style: Although retro and British styles are popular nowadays, they are often counterproductive because they are often interpreted in a fancy and complicated way. But Daniel Wellington only spent time on the color matching of the dial, and in addition to nylon straps, he only launched cowhide straps.

The alternating colored strips of nylon strap mark DW’s distinctive Preppy style (Preppy usually refers to the upper-middle class American teenagers who attend private high schools).

An atmospheric dial: When thinking about a dial that matches the strap, Filip Tysander believes that simplicity and clarity without complicated decorations are in line with Daniel Wellington’s exquisite and elegant style. Therefore, the Daniel Wellington dial finally presents the characteristics of being large and uncluttered. Except for the traditional display of time, the entire surface has no unnecessary modifications, but everything from the hands, internal components to the crown has been carefully considered.

Exclusive nylon strap: Different from solemn and luxurious traditional watches, DW uses leisure to replace solemnity, and uses simplicity to replace luxury.

At the beginning of the design, Filip Tysander only used multi-color NATO nylon straps to design a series of men's and women's watches. After many modifications and adjustments, it was found that waterproof, strong and wear-resistant nylon straps not only give people It has a strong academic style and shows a gentlemanly demeanor. Gradually, a series of nylon straps in classic colors such as red, white and blue became a symbol of this brand of watches.

After being worn by Nick Wooster, the most fashionable man in the world, it has become a new favorite in the fashion industry. Finally, let’s talk about quality and price. Most genuine DW watches use Japanese quartz movements, which are more accurate. The price of common models is between 1,100-1,400 yuan, and the quality is medium to high. But DW cannot be compared with traditional watchmaking brands. After all, the brand focuses on fashion, and there is still a big gap in professional watchmaking.