After Wang Xingzhai died of illness in Beijing, Chen Ying led her son Wang Ziqing to continue running the fan shop. In the 18th year of the Republic of China (1929), a store was opened on Taipingfang Street in Hangzhou, renamed "Wang Xing Ji" and registered as the "Wang Xing" trademark. In the 26th year of the Republic of China, "Wang Xing Ji" moved from Hangzhou to Shanghai and launched women's fans made of sandalwood and silk. The silk surface depicts the scenery of the West Lake and is marked with "Xiling", "Shuangfeng" and "Jade Belt". " and other elegant names, selling well at home and abroad. Later, he purchased sandalwood from Hong Kong and entrusted factories in Suzhou and other places with processing and supervision to make sandalwood fans for sale in Hong Kong, where he became famous. In order to meet the needs of social celebrities, literati, drama, dance, etc., famous calligraphy and painting fans, folk arts, and dance fans were developed. "Wang Xing Ji" is recognized as the "King of Fans". In 1956, it exited the wholesale business after forming a public-private partnership. It was hit during the "Cultural Revolution", its characteristics disappeared and its business shrank. After the reform and opening up, business operations developed again. In April 1992, the "First Chun Shen Fan Cultural Exchange Meeting" was jointly held with Duoyunxuan, Shanghai Cultural Relics Store, Xinmin Evening News, etc. Hangzhou Fan Museum sent people to "learn from the experience", which brought fan marketing to a new stage. In 1995, it sold more than 800 types of fans in 14 categories, ranging from 10 cm folding fans to 100 cm screen fans, with annual sales exceeding 3 million yuan.

As a cultural and artistic treasure, the "Wang Xing Ji" fan is still favored by many enthusiasts and has been sold for a long time. The store has more than 800 kinds of fans. The largest one is a 100cm screen fan (also known as a wall-mounted fan) that can be displayed in the living room. The smallest one is a folding fan of only 10cm. There are ivory fans with micro carvings of 300 Tang poems in regular script, and ordinary fans. There are various mid-range fans for home or travel, including antique palace fans, soft and elegant feather fans, white bone fans as white as jade, and white paper fans with paintings and calligraphy by famous artists, etc. In addition, we can also customize various foreign trade products, such as fans from Japan, South Korea, Britain and other countries, as well as advertising fans, tour guide fans, gift fans, etc.