Trademark announcement is an announcement made by the State Trademark Office. The cost of this announcement is included in the official cost of 1000 yuan, and there is no need to pay extra. China Business Daily charges you an advertising fee because they want to promote your trademark in their newspaper. This is similar to advertising, and that's what they want. This voluntary behavior belongs to their newspaper, has nothing to do with the state government organs, and certainly does not belong to the necessary procedures. Whether to publish or not depends on the wishes of the applicant.