Why is the value of the "big baby" played by a small group of people so high? The price of large-scale exhibits, combined with the special nature of the exhibits, is generally only for display and publicity when making Chaowan brand. The number of such exhibits is very small, and some of them are even isolated products. When manufacturers sell this product, the small number means that from the production cost, it is a very high cost to spread the mold opening cost evenly to a single exhibit.
a "sky-high tide play" has been on the hot search recently. It is reported that a boy broke a 1.8-meter-high antenna baby exhibit in the store. Afterwards, the boy's parents compensated the toy store for more than HK$ 3, in toy cost, and the subsequent incident was reversed. The store monitoring showed that there was no protective enclosure around the exhibits, and the boy just gently leaned against the exhibits and suddenly fell to the ground. "I am distressed by my children and have done nothing." "Seek the psychological shadow area of children." With the voice of too many netizens. The incident reversed and public opinion stood on the side of the child. On May 24th, KK plus's parent company issued an announcement, saying that the compensation had been fully refunded.
The value of "Big Baby" is so high that it has caused a heated discussion on the Internet. So why is a toy so valuable? Let's take a look at the explanation of Xiaobian!
The broken Teletubbies is an enlarged version of the Teletubbies star series products produced by Pop Sunday. Teletubbies star series is on sale. The conventional products are about 27cm in size and height, and the price is about 1 yuan. KK plus official website shows that if the 1.8-meter-high exhibits are calculated by simply adding dimensions, the dimensions are about seven conventional products, but the price tag is 4, yuan, which is much higher than the price of conventional products.
the price of large-scale exhibits should be considered in combination with the particularity of the exhibits. Teletubbies exhibits, a large proportion of decoration products, are generally produced only for display and publicity. Therefore, the exhibits are often produced in small quantities, and some are even orphans. When manufacturers sell this product, they basically break even or make a small profit. The quantity is very small, which means that in terms of production cost, it is a high cost to spread the mold opening cost evenly to a single exhibit.
a set of blind boxes costs several hundred thousand yuan to millions of yuan. As long as the blind box production line is started, the profit rate will become higher in the later period. In contrast, Dawa has low mold cost because of few styles, but because of its large size and high material cost, if Dawa reaches the level of blind box, the sales volume will exceed 1. The 1.8-meter-high Teletubbies belong to limited-level furniture decoration products, and are also cartoon images. Limited-level IP decoration is not expensive if the price exceeds 4, yuan. Generally, the price of 1:1 hand-made ornaments is more than tens of thousands of yuan, and there are even prices ranging from hundreds of thousands to hundreds of thousands of yuan.
Tide play is defined as designer toys, which have obvious designer style, small production batch and high collection value. The fiery blind box is the product of the popularization of designer toys. The big baby in the market is a test of whether the designer's direction is consistent with the market direction, and the integration of business and art. Therefore, to some extent, the big baby is also an exploration of the nature of the industry returning to the tide. Therefore, the value of the niche tide playing "big baby" will be so high.