Trademarks are important assets of a company and serve as marks and logos, allowing customers to identify the brand and build brand trust. There is an r on the trademark which represents a registered trademark and is the symbol of a registered trademark. Only after a trademark is registered can it be protected by law and can be licensed to others for use. In other words, the R symbol on a trademark means that the trademark owner has registered it with a specialized trademark agency and has the exclusive right to use it.

An r on the trademark can protect the rights of the trademark and prevent others from misappropriating the trademark or using the trademark to usurp market share. Trademarks allow consumers to quickly recognize the brand of a product or service. When customers have a positive impression of a brand, they will be willing to choose its products or services. After there is an r on the trademark, you can increase your brand influence and improve your commercial value through authorized use, transfer, or letting others use it as an agent.

Trademark registration is a necessary way to protect your rights and interests. During the registration process, carefully prepare all information required for registration, intellectual property search and application fees. It is recommended that you learn as much as possible about trademarks of the same category before registering to better protect your trademark. Once a trademark is misappropriated or the trademark rights are infringed, the trademark owner can defend and stop the infringement of its rights by suing, applying for administrative protection, etc. However, the cost of trademark defense and rights protection is relatively high, so these possible situations must be taken into consideration when registering.