1. Intangible resources refer to the resources accumulated by enterprises for a long time, which have no physical form and cannot even be accurately measured by money. They usually include brand, goodwill, technology, patent, trademark, corporate culture and organizational experience.
2. Tangible resources refer to tangible resources that can be directly measured in money, mainly including material resources and financial resources. Some similar tangible resources are easily obtained by competitors, so these resources cannot be the source of competitive advantage for enterprises. However, the scarcity of tangible resources can give companies a competitive advantage. The book value recorded in the balance sheet does not fully represent the strategic value of tangible resources.
Three, entrepreneurial resources mainly include:
1, entrepreneurial talents
In the process of starting a business, the management and distribution of talents is a very key content. Before starting a project, it is necessary to search and criticize talents, and then put talents in the right position according to the actual situation.
2. Venture capital
You need some venture capital in the early stage of starting a business. In other words, venture capital directly determines the persistence and stability in the later stage of entrepreneurship. Therefore, it is necessary to prepare sufficient venture capital to prevent the lack of motivation in the later period.
3. Entrepreneurship opportunities
Entrepreneurial opportunities are also very important, generally referring to keen insight into the market, but also timely grasp the laws and policies related to entrepreneurship issued by relevant state departments.
4, entrepreneurial technology
Entrepreneurial technology generally refers to the method, process or technology adopted, because entrepreneurial technology directly determines the level of production costs and needs to be adjusted according to the actual situation.