1. Different founding times:

Giorgio Armani (Giorgio Armani): In 1975, Giorgio Armani and Galeotti founded their own company - Giorgio Armani Limited company and established the Armani trademark.

Emporio Armani: In 1974, Mr. Giorgio Armani and his friend Mr. Galeotti formed a joint venture to establish a men's clothing brand named Giorgio Armani.

2. Differences in marketing positioning:

Armani ga is Giorgio Armani, which is Armani's high-end fashion series sub-line brand. It is the highest level of armani and can be said to be a first-line brand. It is divided into Giorgio Armani Boronuovo and Giorgio Armani Collezioni. The main products are men's and women's clothing. The style is more formal and positioned for high-end people. The price is relatively expensive. There are also advanced customization, shoes and accessories bags, etc., and the materials and workmanship are all the same. First class. And ea is Emporio Armani, which is Armani's ready-to-wear brand.

3 main products are different

1. Giorgio Armani

In addition to operating clothing, it also Design ties, glasses, scarves, leather goods, perfumes and even home furnishings.

2. Emporio Armani

Mainly sells men’s and women’s clothing, shoes, perfumes and eyewear accessories.

Emporio means department store in Italian, so it can be understood as Armani’s department store. Unlike Armani ga, Armani ea is a second-tier brand, and it focuses on young casual series, suitable for those who like casual clothing. The crowd, the price is relatively popular, very close to the people, and the materials used are relatively common. Simply put, Armani ea belongs to Armani ga.

Of course, Armani also has other clothing series, including Armani AJ, which is Armani Jeans. It is Armani’s sub-line brand focusing on jeans. The price is around two to three thousand, and a pair of jeans costs four figures. number.